Table reservation platform Dineout acquires Binge Digital
Dineout acquisition of Binge Digital : Dineout, an Indian restaurant technology solutions company owned by Times Internet, has acquired Delhi-based food technology platform Binge Digital.
Dineout acquisition price for Binge Digital has not been disclosed.
Dineout acquires Binge Digital
The acquisition, which is said to support Dineout’s new digital menu product – Dine-In, marks the fourth acquisition of the table reservation platform after inResto, Gourmet Passport and Torqus.
Dineout acquisition of Binge Digital is expected to advance the capabilities of Dine-In and transform the dining-out industry.
The assets acquired include the intellectual property, analytics data management and machine learning among other things of Binge Digital.
Commenting on Dineout acquisition of Binge Digital, Ankit Mehrotra – Dineout CEO and co-founder, said: “We are happy and excited to announce the acquisition of Binge Digital which through its cutting edge technology will enable us to bolster our product portfolio, especially the newly launched digital menu product – Dine-In.
“We will start offering this product eventually across all the cities we are present in over the next few months.”
Naman Jain, Prakhar Agarwal, and Preksha Singla – the founding members of Binge Digital – have joined the Dineout team following the acquisition of the food technology platform.
Prakhar Agarwal – Binge Digital co-founder, commenting on Dineout acquisition of Binge Digital, said: “Our integration with Dine-In will be a revolutionary step in the food industry which will offer a pleasing experience to consumers and will help restaurants up their game.”
Currently operational across 90 outlets across New Delhi, Binge Digital provides diners access to restaurants’ menu in video format at the table itself and information about the menu at restaurants.
Dineout with presence across 17 cities had recently introduced its digital menu product Dine-In, which enables variable and dynamic pricing for restaurants using data analytics and artificial intelligence.
Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Vivek Kapoor, and Sahil Jain, the table reservation platform was acquired by Indian digital products company Times Internet in 2014.