Stove Kraft Limited expands into North India with new store in Delhi


Stove Kraft Limited, a renowned leader in cookware, kitchenware appliances, and consumer lighting, has launched its first exclusive Pigeon Brand Outlet in Mayur Vihar, New Delhi. This significant move marks the company’s initial step into the North Indian retail market.

Meeting Consumer Demand for In-Store Experience

The new store aims to cater to the growing demand for an enhanced in-store shopping experience. The outlet, covering an area of 610 square feet, is part of Stove Kraft Limited’s strategy to expand its footprint in North India and strengthen its market position in the country.

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Expanding Retail Presence

Currently, the company boasts 124 exclusive retail outlets across Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana. The Managing Director of Stovekraft, Rajendra Gandhi, emphasized the company’s mission to bring high-quality kitchen appliances to Indian households. He expressed excitement about continuing to offer innovative solutions in North India.

Stove Kraft Limited Opens First Exclusive Pigeon Brand Outlet in Mayur Vihar, New Delhi

Stove Kraft Limited Opens First Exclusive Pigeon Brand Outlet in Mayur Vihar, New Delhi

Ambitious Expansion Plans

The Chief Growth Officer at Stovekraft, Mayank Gupta, expressed pride in opening the 125th store in Delhi. This launch is part of a broader expansion plan in the region, with approximately five more stores set to open in the Delhi NCR area within the next 30 days. Stove Kraft also plans to have 150 stores by the end of December 2023 and aims to open another 150 stores in 2024.

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Enhancing Brand Presence Through Retail Outlets

Dr. M Nanda, Chief Marketing Officer at Stovekraft, highlighted the importance of exclusive retail outlets in elevating the brand. He noted that physical stores provide an immersive experience, allowing consumers to interact with products first-hand, enhancing brand visibility, trust, and loyalty.

Building on Success in South India

Stovekraft’s expansion into North India is fueled by the overwhelming response from consumers across its existing stores in South India. The company remains committed to providing reliable, high-quality kitchen appliances and looks forward to replicating its success in Delhi and beyond.

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