Step into the action: Apple’s latest series takes you around the world in 180 degrees

Apple Inc. is setting a new standard in digital storytelling with the launch of its innovative Apple Immersive Video format, premiering on Apple Vision Pro starting July 18. This unique format features 3D video recorded in stunning 8K resolution across a 180-degree field of view, coupled with Spatial Audio to create an unprecedented level of immersion.

Apple Immersive Video: A Revolutionary Leap in Storytelling

Tor Myhren, Apple’s Vice President of Marketing Communications, shared, “Apple Immersive Video revolutionizes how we experience media, bringing an unparalleled sense of realism and presence to every story. It’s like stepping into the scene yourself.”

Starting today, viewers can explore the globe from their living rooms with the premiere of Boundless at 6 p.m. PT. This series offers once-in-a-lifetime trips starting with an episode on Hot Air Balloons over Cappadocia, Türkiye. Following this, the Wild Life series will bring audiences closer to nature with its upcoming episode in August featuring Kenya’s Sheldrick Wildlife Trust and its orphaned elephants.

Apple Unveils New Apple Immersive Video Series on Apple Vision Pro with Global Premieres

From Elevated Views to Deep-Sea Adventures

Come September, the Elevated series will take viewers on breathtaking aerial journeys starting in Hawaii. Later this fall, Submerged, a scripted short film set during World War II aboard a submarine, will showcase the intense drama only possible through Apple Immersive Video.

Exclusive Performances and Sports Events

Later this year, Apple Vision Pro users will be treated to exclusive performances from top artists like The Weeknd and a behind-the-scenes look at the 2024 NBA All-Star Weekend. Furthermore, a new partnership with Red Bull features Big-Wave Surfing, highlighting extreme surfers tackling the monstrous waves of Teahupo’o, Tahiti.

Empowering Creative Visions

In collaboration with Blackmagic Design, Apple is empowering filmmakers with new tools tailored for Apple Immersive Video, including the URSA Cine Immersive camera and updated software tools like DaVinci Resolve Studio. This initiative aims to enhance the creative possibilities within the immersive video space.

Global Availability

Apple Vision Pro and its array of immersive content are available in multiple regions, including Australia, Canada, China, France, Germany, Japan, Singapore, the UK, and the US. These innovative experiences are accessible through the Apple TV app and regional partners like Migu Video and Tencent Video in China.

The introduction of Apple Immersive Video on Apple Vision Pro represents a significant step forward in the evolution of digital media. By combining high-resolution video with immersive audio, Apple is not just altering how we view content but how we connect with it on an emotional and sensory level. This could set a new benchmark for media consumption that might extend well beyond the entertainment industry into educational and professional training platforms.