SBI Card and Titan Company Limited launch exclusive Titan SBI Credit Card

In an exciting development for Indian consumers, SBI Card, the country’s leading pure-play credit card issuer, has joined forces with Titan Company Limited, a titan in the jewellery, watches, eyewear, and ethnic wear markets, to introduce the Titan SBI Card. This innovative shopping credit card is specifically designed to meet the aspirational spending needs of consumers, offering a suite of benefits and rewards across various lifestyle categories.

The launch of the Titan SBI Card represents a significant milestone in the credit card market, marking the industry’s first co-brand card with a focus on high-value spend categories such as jewellery, watches, and eyewear. The card delivers a substantial 7.5% cashback on purchases from Titan watches, Taneira women’s ethnic wear, Titan EyePlus eyewear, and other non-jewellery Titan brands. Additionally, it offers 5% cashback on jewellery purchases from Mia, Caratlane, and Zoya, and Titan gift vouchers worth 3% of the spend at Tanishq.

Abhijit Chakravorty, MD & CEO of SBI Card, expressed enthusiasm for the launch, emphasizing the card’s alignment with the growing trend of Indian consumers towards lifestyle products. This partnership with Titan signifies a commitment to enriching SBI Card’s premium portfolio, offering customers a tool to maximize their benefits from lifestyle expenditures.

Echoing this sentiment, C K Venkataraman, MD of Titan Company Limited, highlighted India’s burgeoning consumer market and Titan’s strong growth across its categories. This collaboration with SBI Card aims to elevate consumer aspirations by providing exclusive benefits while shopping across Titan brands. Additionally, in line with Titan’s commitment to sustainability, a tree will be planted for every approved card, underscoring the company’s eco-conscious values.

The Titan SBI Card extends its advantages beyond Titan’s ecosystem, offering travel lifestyle benefits, including complimentary domestic and international airport lounge access. Furthermore, cardholders earn reward points on non-Titan brand spends, including dining and online shopping, enhancing the card’s appeal across a broad spectrum of consumer interests.

Milestone spend-based benefits further enrich the cardholder experience, with fee reversals and gift vouchers for significant annual spends, emphasizing the card’s value proposition. With a joining and annual renewal fee of INR 2,999 plus taxes, the Titan SBI Card, available on both RuPay and VISA platforms, is positioned as a premium option for discerning consumers seeking a blend of luxury and rewards.