Samsung and Cielo partner to transform retail advertising with AI-powered digital signage

Samsung has partnered with Cielo, a leader in AI-driven franchise solutions, to transform retail advertising through advanced digital signage technology. This collaboration merges Samsung’s VXT digital signage platform with Cielo’s AI-powered analytics, providing businesses with intelligent tools to optimise customer engagement and drive marketing efficiency.

The retail industry is rapidly evolving, with digital transformation reshaping how businesses interact with consumers. AI-powered digital signage is emerging as a game-changing technology, enabling brands to deliver targeted, data-driven advertisements that enhance customer experiences. Through this partnership, Samsung and Cielo are introducing a next-generation solution that leverages artificial intelligence to create dynamic, real-time marketing content tailored to audience behaviour.

How Is AI Transforming Retail Advertising Through Digital Signage?

AI is revolutionising retail advertising by allowing businesses to go beyond traditional static displays. With Samsung’s VXT technology integrated with Cielo’s AI-driven insights, digital signage can now respond in real time to audience engagement patterns. This means businesses can deliver the right message at the right time, maximising the effectiveness of their advertising efforts.

At the centre of this transformation is Cielo SmartSigns, a Digital Signage as a Service (DaaS) solution that uses real-time analytics to personalise content based on consumer behaviour. By integrating CieloVision’s KYAI (Know Your Audience Intelligence), the platform provides valuable insights into audience demographics, sentiment, dwell time, and engagement levels, ensuring marketing campaigns are highly targeted and measurable.

Imre Szenttornyay, CEO of Cielo, emphasised the significance of AI in this new digital signage ecosystem. He noted that integrating AI with Samsung’s technology enables businesses to turn passive screens into interactive engagement platforms that adapt dynamically to consumer needs. The goal is to make AI-driven insights accessible to every franchise operator, allowing them to stay competitive in an increasingly digital market.

What Makes SmartSigns Pro a Game-Changer for Retailers?

One of the most significant innovations to emerge from this partnership is Cielo SmartSigns Pro, a fully integrated AI-powered digital signage solution designed to simplify advertising deployment. This plug-and-play system offers an all-inclusive service that combines Samsung’s VXT platform with Cielo’s AI-driven marketing automation tools. Businesses can seamlessly install, manage, and update their digital signage content without the need for upfront investments.

SmartSigns Pro enhances customer engagement by leveraging AI-powered cameras and real-time analytics to assess audience behaviour. Through the use of CieloEssentials remote support and an AI-driven marketing credit system, businesses can automate content delivery, ensuring advertisements are optimally placed based on consumer trends. Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics, stated that this partnership allows VXT users across various industries, including retail, hospitality, and quick-service restaurants, to enhance consumer engagement effortlessly. By integrating AI into digital signage, businesses can improve marketing efficiency, boost brand visibility, and deliver more impactful customer interactions.

How Does AI-Powered Digital Signage Improve Consumer Engagement?

AI-powered digital signage is a breakthrough in consumer engagement, providing businesses with the ability to analyse real-time customer interactions and adjust content accordingly. Unlike traditional advertising, which relies on static messaging, AI-driven signage continuously adapts based on audience sentiment, engagement duration, and movement patterns. This ensures that advertisements remain relevant and engaging, increasing the likelihood of customer conversions.

The CieloVision platform, powered by KYAI analytics, enables businesses to make data-backed marketing decisions. Through deep-learning algorithms, it assesses how consumers respond to different types of content and refines the messaging to achieve maximum impact. This dynamic approach to advertising not only improves return on investment but also enhances brand loyalty by delivering personalised experiences that resonate with consumers.

By integrating AI with Samsung’s digital signage ecosystem, businesses can reduce advertising waste and improve campaign effectiveness. Retailers, franchise operators, and marketing professionals can now utilise real-time insights to create hyper-targeted campaigns that align with consumer preferences, ensuring a seamless and engaging shopping experience.

What Does This Partnership Mean for Franchise Operators and Retailers?

Beyond advertising, Samsung and Cielo’s collaboration offers substantial benefits for franchise operators and managed service providers (MSPs). AI-driven digital signage is not just a tool for marketing; it also streamlines business operations, improves compliance, and reduces overall costs. Franchise businesses can leverage AI-powered solutions to manage content across multiple locations efficiently, ensuring brand consistency and optimised consumer engagement.

The SmartFranchise framework, which underpins Cielo’s AI solutions, is specifically designed to support multi-location businesses, including quick-service restaurants, retail chains, and entertainment venues. With AI-driven automation, franchise operators can standardise their advertising efforts, ensuring that promotions and campaigns remain relevant across different regions. This level of automation not only increases operational efficiency but also allows businesses to focus on core growth strategies.

Industries beyond retail and food service, including healthcare, hospitality, and corporate environments, can also benefit from AI-powered digital signage. As digital experiences become more critical to consumer engagement, businesses that invest in AI-driven advertising solutions will be better positioned to meet evolving market demands.

What’s Next for AI-Powered Digital Signage?

As AI continues to evolve, its integration with digital signage is expected to become even more sophisticated. The ability to process vast amounts of real-time consumer data will allow businesses to refine their marketing strategies with unprecedented precision. Future advancements may include predictive analytics, where AI can anticipate consumer preferences before they even engage with a brand, further enhancing personalisation.

Samsung and Cielo’s partnership signals a major shift in the future of retail advertising technology. With AI-powered digital signage becoming the new standard, businesses that embrace these innovations will gain a significant competitive edge. The ability to create dynamic, interactive, and data-driven advertising experiences will not only drive consumer engagement but also redefine how brands connect with their audiences.

For retailers, franchise operators, and businesses looking to stay ahead in the digital era, AI-powered digital signage represents a powerful opportunity. By leveraging Samsung’s VXT platform and Cielo’s advanced analytics, companies can create immersive, high-impact advertising campaigns that drive measurable business growth. The future of digital marketing is intelligent, adaptive, and deeply personalised—ensuring that businesses can engage customers in ways never before possible.