Russian retailer Magnit said that it has launched its own express delivery service in 14 more cities.

According to the retailer, convenience stores in Ufa, Kazan, Samara, Yekaterinburg, Rostov-on-Don Voronezh, Perm, Orenburg, Nizhny Novgorod, Izhevsk, Yaroslavl, Tyumen, Saratov, and Chelyabinsk have been connected to the delivery service.

Magnit said that customers can select the items they want to buy, place an order, and pay for them through Magnit Dostavka mobile app, which is available for iOS and Android.

More than 5,000 products are available for express delivery service in the 14 cities.

The Russian retailer said that prices and discounts for online ordering are same as those offered in its brick-and-mortar stores. The delivery is being provided free of cost although the minimum order has to be RUB 500.

Magnit claims to deliver each of the orders within 60 minutes.

The Russian retailing company is developing the express delivery project in partnership with Yandex.Eda service.

Florian Jansen – Magnit Deputy CEO and Executive Director said: “The launch of the service in the regions is an important step in developing our own delivery service and creating an appealing omnichannel proposition. We have started with an express delivery service based on our convenience stores, since we see that it is the fastest growing segment showing the highest sales.

“This year, we also plan to roll out to the regions our regular delivery, which is more geared towards stock-up purchases from Magnit’s large-format stores. This will allow us to satisfy all consumer needs and deliver fresh and high-quality goods to millions of customers in various cities in a way that fits them most.”

Presently, Magnit runs seven online delivery projects – independently and in cooperation with partners. Its e‑commerce services cover more than 1,300 of its stores in 58 regions and 94 cities.

  Florian Jansen, Magnit, Russia, Yandex.Eda