Route Mobile said that it has promoted Shefali Sharma with immediate effect as the CEO of its fully-owned subsidiary — Call 2 Connect India, an information technology enabled services (ITES) and BPO company.

Apart from that, the Indian cloud communication platform service provider has appointed Ramachandran Sivathanu as the chief operating officer of the subsidiary.

Shefali Sharma is said to have more than 26 years of experience. She had largely worked in the ITeS sector, and was associated in the past with Omnia, Spanco, Spice, and other companies.

According to Route Mobile, she has been an integral part of the firm since 2012, having been in various key leadership roles. As CEO of Call2Connect, she will be responsible for driving innovation, fostering talent, and expanding the business at Call2Connect.

Shefali Sharma — Call 2 Connect CEO said: “Customer and employee first are two key elements that make successful organizations. I’m honored to lead a company that prioritizes its customers’ needs and nurtures its employees to become successful leaders.

“As a company, we’re well-positioned to accelerate growth with agility in giving the best possible ITeS solutions to our clients, and make Call2Connect the employer of choice.”

Ramachandran Sivathanu, on the other hand, was in the past on Route Mobile’s board. He is said to have in-depth telecommunications expertise and has worked with firms such as Loop Telecom Private Limited, RPG Cellular Services Limited, Meridian Mobile Private Limited, and Red Bottle Telecommunications Consultancy Private Limited.

Rajdipkumar Gupta — Managing Director and Group CEO of Route Mobile said: “Shefali has displayed excellent leadership in steering the company through a turbulent 2020 ensuring business continuity, and as we pivot to the Next Normal, I’m confident that Call2Connect is on the right path of success in her leadership. Ramachandran’s rich background in technology and years of experience in telecom industry makes him an asset for Call2Connect.

“The business process outsourcing industry is growing rapidly and will be worth an estimated $52 billion globally by 2023. Both Shefali as well as Ramachandran bring in years of experience and are fully capable to accelerate Call2Connect’s potential to tap this addressable market.”

  Call 2 Connect India, India, Rajdipkumar Gupta, Ramachandran Sivathanu, Route Mobile, Shefali Sharma