Rose Merc expands into GCC market with strategic stake in Emirates Holding FZ

Rose Merc Limited has made a significant leap in its global growth journey by acquiring a 30.07% stake in Emirates Holding FZ LLC, a prominent UAE-based company. This bold move marks a strategic expansion into the Gulf Cooperation Council (GCC) market, a region renowned for its economic dynamism and opportunities for innovation.

The acquisition reflects Rose Merc’s long-term strategy of diversifying its portfolio and strengthening its global footprint. By securing a strategic partnership with Emirates Holding, the company aims to tap into new markets, enhance its operational capabilities, and position itself as a key player in the GCC region.

A Transformative Step for Rose Merc

The acquisition of this stake not only reinforces Rose Merc’s commitment to international growth but also grants it governance rights in Emirates Holding. This includes the ability to appoint a majority of board members, ensuring alignment in strategic decisions and a unified approach to market expansion.

Purvesh Shelatkar, Chairman of Rose Merc Limited, described the move as a milestone that enables the company to revolutionise marketing and event management in the GCC region. He highlighted that Emirates Holding’s expertise and established presence make it an ideal partner for achieving these goals.

Emirates Holding has built a strong reputation in sectors such as oil and gas, general trading, and event management. This acquisition allows Rose Merc to leverage Emirates Holding’s extensive network and industry know-how, opening doors to new opportunities in one of the world’s most competitive markets.

Emirates Holding’s Expertise and Market Position

Based in Dubai, Emirates Holding FZ LLC has developed a multi-sectoral presence, offering services ranging from investments and funding consultancy to marketing strategies and events management. The company’s comprehensive portfolio includes expertise in trading fuel oil, distributing FMCG products, and managing high-profile exhibitions and festivals.

With over 12 years of industry experience, Emirates Holding has established itself as a trusted name across the Middle East, Africa, South Asia, and Europe. Its innovative approach to business operations aligns seamlessly with Rose Merc’s vision of fostering global partnerships and creating sustainable growth.

Hanif Shaikh, Chairman and Founder of Emirates Holding, shared his optimism about the partnership, noting that the collaboration with Rose Merc would drive innovation, efficiency, and value creation across the GCC region.

Rose Merc’s Strategic Vision

Rose Merc Limited has steadily built a diversified portfolio, focusing on areas such as sports sponsorships, entertainment, and fashion. Its notable investments include the Navi Mumbai Premier League, an MCA-approved cricket league, and Moda Orama Ventures, a leader in organising high-end fashion shows.

This acquisition signifies Rose Merc’s determination to deepen its presence in international markets while strengthening its core competencies. The GCC market, with its robust economy and rapid technological advancements, offers a fertile ground for the company’s ambitions.

The partnership with Emirates Holding positions Rose Merc to redefine industry benchmarks. By combining resources, the two organisations aim to deliver exceptional value to stakeholders, set new standards in marketing and events management, and explore untapped opportunities for mutual growth.

A Shared Vision for Growth

The collaboration between Rose Merc and Emirates Holding represents more than a financial transaction; it symbolises a shared vision of innovation and excellence. Together, they seek to challenge conventional business practices, create transformative value, and establish a lasting legacy in the global marketplace.

Rose Merc’s strategic entry into the GCC region, backed by Emirates Holding’s local expertise, marks the beginning of an ambitious chapter in the company’s history. With a focus on collaboration, adaptability, and innovation, this partnership sets the stage for a dynamic future.