Roebling Capital Partners acquires SprayEZ in Heritage Capital Group-advised transaction

Heritage Capital Group, an investment banking and financial advisory firm specializing in middle-market and emerging growth companies, has successfully facilitated the sale of Spray Equipment and Coatings, Inc., commonly known as SprayEZ, to Roebling Capital Partners. The acquisition marks a significant transition for SprayEZ, a prominent spray foam insulation supplier with a strong market presence in insulation equipment manufacturing and distribution.

The sale underscores an ongoing trend of private equity investments in lower middle market companies, particularly in sectors driven by sustainability and regulatory incentives. As a company that provides a broad range of spray foam insulation solutions, SprayEZ’s integration into Roebling Capital Partners’ portfolio is expected to enhance operational efficiencies, expand market reach, and accelerate growth.

Strategic Acquisition Strengthens SprayEZ’s Market Position

With facilities in Yulee, Florida, and Oklahoma City, Oklahoma, SprayEZ operates across 37,000 square feet of production and distribution space, manufacturing and supplying essential equipment for the insulation industry. Its product line includes spray foam insulation machines, specialized chemicals, spray guns, transfer pumps, air dryers, hoses, polyurea coatings, generators, and air compressors. Additionally, the company provides technical support services, including training programs, equipment repairs, and replacement part installations, catering to a growing customer base seeking comprehensive insulation solutions.

The decision to transition SprayEZ to new ownership aligns with industry shifts toward operational enhancements and long-term growth strategies. Private equity firms such as Roebling Capital Partners have increasingly targeted businesses that show strong potential for expansion, particularly those positioned within specialized industrial sectors. With expertise in structuring and scaling lower middle market companies, Roebling Capital Partners aims to build upon SprayEZ’s foundation while leveraging its established network and resources.

Roebling Capital Partners’ Investment Strategy

Roebling Capital Partners, based in Cincinnati, Ohio, is a private equity firm with a focus on founder-led businesses that exhibit strong revenue potential and scalable business models. The firm employs its Roebling Value Add™ toolkit, a structured approach to operational enhancements and business growth, ensuring that newly acquired companies can sustain momentum while preserving their entrepreneurial core.

By acquiring SprayEZ, Roebling Capital Partners is making a strategic move into the spray foam insulation supplier sector, recognizing the industry’s long-term value as energy efficiency and sustainability become central themes in construction and industrial applications. The integration of SprayEZ into Roebling’s portfolio is expected to result in process improvements, strategic investments in technology, and an expansion of the company’s customer base.

Heritage Capital Group’s Role in Structuring the Transaction

Heritage Capital Group played a pivotal role in orchestrating the acquisition, serving as the exclusive financial advisor to SprayEZ. The advisory firm specializes in mergers and acquisitions, divestitures, business valuations, and corporate restructurings, providing strategic insights that ensure optimal deal structuring.

In facilitating the sale, Heritage Capital Group conducted an extensive vetting process to identify a buyer that aligned with the long-term vision and growth objectives of SprayEZ. The firm worked closely with SprayEZ’s leadership to ensure that the transaction addressed both immediate financial considerations and strategic positioning for the future.

Industry analysts note that this acquisition reflects a broader trend in private equity-backed operational enhancements, where investors seek businesses with established market credibility and strong growth trajectories. The expertise of Heritage Capital Group in navigating complex transactions and securing advantageous deal structures was instrumental in achieving a seamless transition for SprayEZ.

Future Prospects for SprayEZ Under Roebling Capital Partners

The acquisition of SprayEZ by Roebling Capital Partners comes at a time when the spray foam insulation supplier industry is experiencing increased demand due to heightened regulatory requirements for energy efficiency. The push for eco-friendly building materials and insulation solutions has led to an uptick in market growth, positioning companies like SprayEZ for expansion.

With access to operational enhancements, capital investments, and market expansion opportunities, SprayEZ is expected to strengthen its competitive position and further develop its product offerings. The company’s new ownership will likely focus on technology-driven improvements, expanded distribution networks, and enhanced customer service capabilities.

Roebling Capital Partners’ involvement is anticipated to streamline internal processes, introduce efficiency measures, and create new business opportunities within the insulation equipment industry. With a track record of successful acquisitions and value-driven investment strategies, the firm is well-positioned to support SprayEZ’s continued growth.

Industry Implications and Market Outlook

The acquisition highlights the increasing role of private equity in specialty manufacturing and distribution, particularly within industries that benefit from evolving energy policies and sustainability initiatives. The spray foam insulation supplier sector is poised for further consolidation, with investment firms recognizing the long-term viability of businesses that cater to energy efficiency demands.

With Roebling Capital Partners’ expertise in lower middle market companies, the transition is expected to result in accelerated growth, improved production efficiencies, and a broader market presence for SprayEZ. The deal also reinforces Heritage Capital Group’s reputation as a key player in advising mid-market companies on mergers and acquisitions, further solidifying its position as a trusted advisory firm.

As the insulation industry continues to evolve, SprayEZ’s integration into Roebling Capital Partners’ portfolio signifies a step toward strategic business growth, enhanced operational efficiencies, and expanded market opportunities. The acquisition sets a precedent for future investments in the sector, reflecting broader trends in private equity-backed industrial growth strategies.