Riko’s Pizza expands in Norwalk with full-service restaurant model

Riko’s Pizza, a fast-growing pizza franchise renowned for its thin-crust tavern-style pizza, has officially launched a new full-service restaurant in Norwalk, Connecticut. This move signals a major shift for the brand, transitioning from its previous takeout-only model to a more immersive dine-in experience featuring a bar, expanded seating, and enhanced amenities.

The relocation from 247 Connecticut Avenue to 85 New Canaan Avenue not only increases Riko’s Pizza’s footprint in Norwalk but also marks an important milestone in the company’s larger expansion strategy. This shift underscores a broader trend in the restaurant industry, where brands are adapting to consumer demand for versatile dining spaces that combine convenience with an engaging atmosphere.

What Makes the New Riko’s Pizza of Norwalk Stand Out?

The Norwalk restaurant expansion is more than just a change of address. The new space spans 4,600 square feet, designed with a rustic-urban aesthetic that reflects both the brand’s identity and the character of the local community. At the heart of the full-service model is a 37-foot-long bar, equipped with 24 stools, 24 beers on tap, and an extensive selection of over 21 wines and specialty cocktails.

Entertainment is a key focus, with 16 large high-definition TVs strategically placed throughout the restaurant, catering to sports fans and casual diners alike. The convertible outdoor seating area offers flexibility for different seasons, while the layout comfortably accommodates up to 150 guests, making it an ideal venue for family gatherings, large parties, fundraisers, and special events.

While the full-service transition brings significant enhancements, the brand remains committed to takeout and delivery services, featuring a separate carryout order section to ensure seamless pickup experiences.

Why Is Riko’s Shifting to a Full-Service Model?

The transition to full-service dining aligns with evolving consumer preferences, where diners increasingly seek immersive restaurant experiences that go beyond traditional takeout. The shift is also a strategic response to growing competition in the pizza industry, where convenience-driven brands must find innovative ways to retain customer loyalty while attracting new patrons.

Industry experts note that while the quick-service pizza market remains strong, brands that successfully integrate sit-down dining with high-quality food and beverages can expand their market appeal. Riko’s Pizza is tapping into this trend, offering an environment where guests can enjoy a social dining experience without compromising the convenience that initially made the brand popular.

How Did Riko’s Pizza Celebrate the Grand Opening?

To mark the launch of the Norwalk restaurant expansion, Riko’s Pizza hosted a ribbon-cutting ceremony on March 13, attended by company executives, local government representatives, and community members. Founder and CEO Rico Imbrogno was joined by Norwalk Mayor Harry Rilling, officials from the Greater Norwalk Chamber of Commerce, and local businesses, including members of the Green Warriors soccer team and Sky Mercede of Forever Sweet Bakery.

During the event, Imbrogno acknowledged Riko’s 12-year history in Norwalk, expressing gratitude to the community for its continued support. He emphasized that the new location is a direct response to customer demand for a more comprehensive dining experience, positioning the brand for future growth.

How Does This Move Fit Into Riko’s Long-Term Growth Strategy?

The Norwalk restaurant expansion is part of a broader plan to scale the Riko’s Pizza brand while maintaining the authenticity and quality that have defined its success. President and COO Carl Bachmann highlighted that the full-service model will serve as a blueprint for future locations, reinforcing Riko’s position in Connecticut and other markets.

Bachmann noted that Connecticut’s reputation as a premier pizza destination makes it a highly competitive market, requiring brands to differentiate themselves through both product quality and customer experience. By expanding into a full-service concept, Riko’s aims to create a dining destination that attracts both loyal customers and new patrons.

Beyond Connecticut, the company sees potential for national expansion, leveraging its reputation for thin-crust tavern-style pizza and community-focused hospitality. The Norwalk location serves as a test case for how this model can be replicated in new markets, positioning Riko’s Pizza for sustainable growth.

What’s on the Menu at the New Norwalk Location?

Despite the shift to full-service dining, Riko’s Pizza remains committed to its signature menu, featuring its well-loved tavern-style pizza, oven-roasted wings, made-to-order salads, and fan-favorite desserts. The new location also boasts an expanded selection of appetizers, designed to complement the bar’s drink offerings, ensuring a balanced mix of classic flavors and contemporary options.

With the ability to host private events, watch parties, and live music nights, Riko’s Pizza of Norwalk is positioned as more than just a pizzeria—it is a social hub for the community. The new space integrates modern amenities while staying true to the neighborhood-friendly atmosphere that has defined the brand for over a decade.

Where Is Riko’s Pizza of Norwalk Located and When Is It Open?

Riko’s Pizza of Norwalk is now open at 85 New Canaan Avenue, Norwalk, Connecticut. Customers can visit the restaurant during the following hours:

• Monday – Friday: 10 AM – 10 PM
• Saturday: 11 AM – 10 PM
• Sunday: 11 AM – 9 PM

With this Norwalk restaurant expansion, Riko’s Pizza is setting the stage for its next chapter—one that blends its rich heritage in tavern-style pizza with a forward-looking approach to modern, customer-centric dining.