Revamped Colgate Active Salt: A new chapter in oral hygiene by Colgate-Palmolive (India)


Colgate-Palmolive (India) Limited, a frontrunner in oral care, has announced the launch of the new Colgate Active Salt. This upgraded version boasts an improved formula, aimed at addressing oral health issues from their onset. Recognized as Colgate’s leading brand in Tamil Nadu since its introduction in 2005, Colgate Active Salt has been at the forefront of incorporating traditional salt benefits into modern oral care. The enhanced Colgate Active Salt is set to redefine oral hygiene standards, providing a robust solution to early oral health concerns.

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The introduction of the new Colgate Active Salt is a significant milestone in Colgate-Palmolive (India) Limited’s history. Ayan Guha, Senior Marketing Manager at Colgate-Palmolive India, expressed enthusiasm about the launch, emphasizing the blend of traditional wisdom and scientific advancements that define the upgraded product. The new formula is designed to preemptively tackle oral problems, solidifying Colgate Active Salt’s position as a pioneer in oral health innovation.

Highlighting the importance of proactive oral care, the marketing campaign for the new Colgate Active Salt features a unique narrative. An ad film, conceptualized by Juneston Mathana, Executive Creative Director at WPP@CP, and directed by Harshik Suraiya, portrays a politician who encounters an unexpected toothache during a celebration. This narrative aims to make oral health relatable and underscores the effectiveness of Colgate Active Salt in preventing dental issues.

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The promotional efforts for the new Colgate Active Salt span across Southern and Eastern markets, utilizing television, digital, and various other media platforms to reach a broad audience. Ensuring accessibility, Colgate Active Salt is available nationwide through both online and offline channels, making advanced oral care solutions more attainable for consumers across India.

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The launch of the improved Colgate Active Salt by Colgate-Palmolive (India) Limited marks a significant advancement in oral care. By merging traditional practices with modern scientific research, the product sets a new benchmark in the industry. This initiative not only emphasizes the company’s commitment to innovation but also highlights its dedication to improving oral health standards nationally.

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