Radico Khaitan launches “Spirit of Victory 1999 Pure Malt Whisky” in honor of Kargil heroes

In a grand gesture of remembrance and respect, Radico Khaitan Limited, one of India‘s leading liquor companies, has introduced the “Spirit of Victory 1999 Pure Malt Whisky.” This launch is a heartfelt tribute to the brave soldiers of the 1999 Kargil War. Priced at Rs. 5,000, this premium whisky is part of the esteemed “Spirit of Victory” brand range, continuing the legacy of its predecessors like the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash. This significant addition not only enriches Radico Khaitan’s portfolio but also marks the company’s entry into the burgeoning Pure Malt whisky category.

The “Spirit of Victory 1999 Pure Malt Whisky” is set to debut in Uttar Pradesh and Haryana, with plans for a nationwide rollout. This premium product represents a fusion of tradition and tribute, encapsulating the essence of courage, valor, and national pride. Amar Sinha, Chief Operating Officer at Radico Khaitan, emphasized the product as a symbol of the indomitable spirit that unites the nation, reflecting the company’s dedication to crafting exceptional spirits that resonate with the heroic tales of India’s soldiers.

The launch is not just a business move; it’s a gesture of solidarity with the Indian Armed Forces. Radico Khaitan has committed to donating a portion of every bottle sold to the welfare funds of the Indian Armed Forces, supporting the heroes who safeguard the nation.

The “Spirit of Victory 1999 Pure Malt Whisky” is a meticulously crafted blend of various single malts, distilled twice in traditional pot stills and matured in oak barrels. This blending process results in a whisky with a rich, complex flavor profile, embodying the diverse characteristics of its constituent malts. It’s a journey across the globe, gathering distinctive single malts, which are then blended with Indian single malt to create a truly exceptional spirit.

Radico Khaitan rolls out “Spirit of Victory 1999 Pure Malt Whisky”

Radico Khaitan’s “Spirit of Victory” range stands as a tribute to the triumphs of India over its adversaries in the Indo-Pak wars, including the pivotal 1999 Kargil War. The range showcases Radico Khaitan’s commitment to commemorating the valor and sacrifices of the Indian Armed Forces through premium spirits.

Since its launch, the “1965 Spirit of Victory Premium XXX Rum” has carved a niche in the premium dark rum segment, achieving remarkable milestones, including surpassing 1 million cases in annual sales in the fiscal year 2022-23. The success of this brand underscores Radico Khaitan’s prowess in producing award-winning spirits and its role in preserving the nation’s heritage.

Radico Khaitan’s marketing efforts have played a crucial role in educating the youth about the acts of patriotism displayed by Indian warriors. The company has launched animated series and documentaries that narrate the heroic stories of Indian Armed Forces, further solidifying the “Spirit of Victory” brand’s connection with national pride and heritage.

In launching the “Spirit of Victory 1999 Pure Malt Whisky,” Radico Khaitan Limited reaffirms its position as a proud Indian company dedicated to excellence in spirit production and honoring the nation’s heroes. This initiative not only enriches India’s whisky landscape but also strengthens the bond between the citizens and their defenders, celebrating the spirit of victory that resonates throughout the country.