Radico Khaitan launches Rampur Asava Indian Single Malt Whisky in India

Radico Khaitan, one of India’s largest IMFL (Indian Made Foreign Liquor) companies, has announced the introduction of Rampur Asava Indian Single Malt Whisky to the Indian market. After achieving widespread acclaim in major global markets such as the UK, USA, Europe, Dubai, and Global Travel Retail, Rampur Asava is set to make its debut in India, starting with Uttar Pradesh this June at a price of Rs. 10,000.

Following the launch in Uttar Pradesh, Radico Khaitan plans to expand the availability of Rampur Asava across several other states including Delhi, Chandigarh, Punjab, Uttarakhand, Haryana, Telangana, and Goa throughout the fiscal year. The company also aims to introduce the product in the Canteen Store Department (CSD), enhancing its reach to a broader audience.

Abhishek Khaitan, Managing Director of Radico Khaitan, expressed the company’s dedication to luxury spirits, stating, “Our focus on luxury liquor underscores our commitment to delivering unparalleled quality and craftsmanship.” He highlighted the growing demand for Indian single malts and the evolving palate of Indian consumers seeking sophisticated experiences.

Radico Khaitan introduces Rampur Asava Indian Single Malt Whisky in India, setting a new standard in luxury spirits.

Rampur Asava is noted for its unique distillation process, matured initially in American Bourbon barrels and then meticulously finished in Indian Cabernet Sauvignon casks. This innovative approach marks a first in single malt history, offering a distinctive expression with a perfect balance. The whisky provides a rich aromatic profile with tropical fruity notes of apricot, blackberry, and plum, complemented by a velvety texture on the palate, enriched with manuka honey sweetness, spicy oak, and vanilla.

The exceptional quality and character of Rampur Asava Indian Single Malt Whisky have been recognized with numerous awards, including accolades from the London Spirits Competition 2024, Bartender’s Brand Award 2024, and many others, underscoring its status as a premium product in the global spirits market.

With the launch of Rampur Asava, Radico Khaitan not only aims to meet the growing demand for high-quality spirits in India but also to reinforce its position as a pioneer in the luxury spirits industry. The move is expected to set new benchmarks in the Indian luxury spirits market, further establishing Radico Khaitan’s legacy of excellence and innovation.