Quad/Graphics partners with Swiftly to elevate in-store retail media networks
Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has teamed up with Swiftly, a leader in retail technology and media solutions, to enhance in-store shopping experiences through advanced digital media networks. The partnership aims to transform Quad’s In-Store Connect, a platform initially bolstered by the acquisition of DART Innovation, by integrating Swiftly’s innovative technology to offer dynamic and engaging brand content in physical retail environments.
The collaboration between Quad/Graphics and Swiftly focuses on deploying digital screens and kiosks throughout retail locations to deliver targeted promotions, product information, and tailored recommendations directly to shoppers. This initiative supports Quad’s strategy to blend the best elements of digital and physical commerce, enhancing the in-store experience for both retailers and consumer packaged goods (CPG) brands.
Quad/Graphics’ In-Store Connect system is designed to meet the growing consumer demand for a seamless shopping experience that integrates both online and in-store elements. “As engagement with mobile applications, online circulars, and electronic coupons rises, introducing digital communication throughout stores expands on what today’s consumers want,” stated Eric Ashworth, President of Quad Agency Solutions and Executive Vice President of Product & Market Strategy. The system provides retailers with the tools to stay relevant in an evolving market, fostering customer loyalty and enhancing engagement through real-time interactions.
This strategic alliance is positioned to leverage Swiftly’s deep understanding of the retail ecosystem, providing CPG brands with enhanced opportunities to reach consumers effectively. Henry Kim, CEO of Swiftly, expressed excitement about the partnership, highlighting the synergy between the two companies: “Our innovative technology platform combined with proven solutions to reach valuable consumers at the point of purchase to drive effective, measurable outcomes made us the perfect partner for Quad.”
Quad has initiated the rollout of In-Store Connect with The Save Mart Companies, marking the first major activation of this partnership. This collaboration is expected to set a precedent for how retail media networks can enhance the shopping experience, driving increased consideration, basket size, loyalty, and revenue across the shopper journey.