PepsiCo to acquire PopCorners snacks owner BFY Brands
PepsiCo acquisition of BFY Brands : Soft drinks and snacks giant PepsiCo has agreed to acquire BFY Brands, the owner of PopCorners snacks for an undisclosed price as per the latest food acquisition news.
BFY Brands, which was established in 1998 in Liberty, New York, will come under PepsiCo’s Frito-Lay North America division upon closing of the acquisition.
The addition of the popcorn manufacturer will expand the snacking portfolio of Frito-Lay and further deliver on its Winning with Purpose vision to give consumers more positive nutritious options, said Pepsico. Based in Purchase, New York, Frito-Lay North America is the $16 billion convenient foods business of PepsiCo.
Commenting on PepsiCo acquisition of BFY Brands, Steven Williams – CEO of PepsiCo Foods North America, said: “BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for.
“Their production capabilities will support the growth of our existing, more-nutritious snack brands.”
PepsiCo acquisition of BFY Brands, owner of PopCorners snacks. Photo courtesy of PRNewsfoto/PepsiCo, Inc.
The PopCorners range of snacks is available across grocery stores in the US. Some of the flavors of PopCorners are Flex Protein Crisps and Flourish Veggie Crisps.
Closing of PepsiCo acquisition of BFY Brands is subject to customary conditions and regulatory approvals and other approvals.
In July 2019, PepsiCo signed a $1.7 billion deal to acquire South African food producer Pioneer Foods in a move to expand its presence in the African continent. Pepsico acquisition of Pioneer Foods is expected to be closed by the first quarter of 2020.