onX acquires TroutRoutes to transform digital outdoor navigation landscape

In a significant move poised to transform the digital outdoor navigation landscape, onX, a leading pioneer in digital mapping solutions for outdoor recreation, today revealed its acquisition of TroutRoutes, the premier mapping resource for fly fishing enthusiasts. This acquisition marks a pivotal step for onX as it gears up to enter the freshwater angling market this spring with the eagerly anticipated release of its newest app, onX Fish. Together, onX and TroutRoutes are set to cater to the diverse needs of the vast 45.8 million freshwater anglers across the United States, promising an enhanced fishing experience through innovative technology and comprehensive mapping resources.

Founded in 2009, onX has established itself as a key player in the outdoor navigation sector, offering a suite of apps designed by and for outdoor adventurers, including onX Hunt, onX Offroad, and onX Backcountry. The introduction of onX Fish this spring represents the company’s latest venture, a navigation and discovery tool specifically crafted for lake anglers. The integration of TroutRoutes into onX’s portfolio effectively complements this new offering, targeting river and stream anglers with precision and expertise.

onX General Manager, Hunt and Fish, Cliff Cancelosi, highlighted the shared passion and principles that underpin this strategic acquisition. Cancelosi emphasized the alignment of TroutRoutes founder Zach Pope’s dedication to trout angling, stewardship, and customer-centric problem solving with onX’s mission to empower outdoor enthusiasts through advanced mapping solutions.

TroutRoutes Founder and CEO Zach Pope expressed enthusiasm about the synergy and shared values between the two companies, underscoring TroutRoutes’ five-year commitment to serving the needs of trout anglers by providing comprehensive access information and toolsets for exploring U.S. trout streams. Pope anticipates that the partnership with onX will accelerate innovation and enhance the ability to meet customer needs more effectively than ever before.

As the fishing season commences this spring, TroutRoutes customers can look forward to continued enhancements to the app’s offerings and toolset. onX Fish is set to make its debut on iOS and the web, launching exclusively in Minnesota, with plans to expand its reach across the Midwest later in the year. This strategic expansion promises to redefine the freshwater angling experience, leveraging the combined expertise and technology of onX and TroutRoutes to deliver unparalleled navigation and discovery tools for anglers nationwide.

The collaboration between onX and TroutRoutes represents a groundbreaking development in the world of outdoor navigation and freshwater angling, offering anglers an integrated suite of digital tools designed to enrich their fishing adventures across the United States.