In a bold move that is set to redefine electric vehicle (EV) ownership, Ola Electric has unveiled its groundbreaking #HyperService campaign. This ambitious initiative aims to double the company’s service network from the current 500 centers to a staggering 1,000 by December 2024, ensuring unparalleled access to EV services across India. With EV ownership surging in the country, Ola Electric’s announcement positions the company as a leader in both sales and after-sales service, an arena that remains a critical factor in enhancing EV adoption.

As part of this strategic move, Ola Electric announced an industry-first EV Service Training Program, targeting the training of 100,000 third-party mechanics under the Network Partner Program. The goal is to make every mechanic EV-ready and expand service access to urban, suburban, and rural areas alike. The initiative addresses one of the most significant challenges facing EV penetration: the lack of widespread technical expertise in EV maintenance. Ola Electric has long focused on enhancing the EV ecosystem in India, and this latest initiative is poised to accelerate the pace of adoption by ensuring that EV owners have access to reliable, accessible, and efficient service.

Starting October 10, 2024, Ola will offer a quick-service guarantee to ensure customers receive their serviced vehicles without delay. If service exceeds one day, customers will be provided with a backup Ola S1 scooter, ensuring that mobility remains uninterrupted. Additionally, subscribers to Ola Care+ will receive complimentary Ola Cabs coupons until their service issue is fully resolved. This customer-centric approach marks Ola’s commitment to providing a seamless and hassle-free ownership experience.

A defining feature of the #HyperService campaign is the introduction of AI-powered proactive maintenance and remote diagnostics. Leveraging artificial intelligence, Ola Electric will detect and address potential issues before they even arise. The integration of such cutting-edge technology in the after-sales service process sets a new benchmark for the industry, adding significant value to the ownership experience. Ola Electric plans to roll out these AI features to all customers, starting from October 10, 2024.

Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, emphasized that this initiative stems from the company’s dedication to building a best-in-class ownership experience for its community. “In just three years, we have created a community of over 7 lakh users and established a leading position in the EV market,” Aggarwal said. “With #HyperService, we are expanding our network and integrating AI-powered solutions to deliver a superior ownership experience.”

In addition to expanding its service network, Ola Electric is also working to enhance EV adoption in smaller cities and towns. The company has launched the Network Partner Program aimed at increasing EV penetration in tier-2 and tier-3 cities, as well as urban pockets where EV ownership remains limited. Ola has already onboarded 625 partners and aims to scale this network to 10,000 partners across both sales and service by the end of 2025. This program is particularly attractive due to the minimal capital investment required from partners, allowing for rapid expansion into underserved markets.

This surge in Ola Electric’s service capacity coincides with the company’s growing range of electric scooters, which include the S1 Pro, S1 Air, and the S1 X series. Ola’s decision to offer an extended battery warranty—covering up to 80,000 km over eight years—addresses customer concerns about the longevity of EV batteries, a critical component in EV adoption.

Expert Insight:

An automotive expert weighed in on the company’s strategy, noting that this could be a game-changer for the EV industry. Expanding the service network, alongside efforts to train a large number of mechanics, signals that the company is planning for the future. Their focus on AI-based diagnostics and proactive maintenance reflects a new standard in customer service, which could push competitors to reevaluate their own after-sales approaches.

Ola Electric’s future plans are ambitious. With the establishment of the Ola Futurefactory and upcoming Ola Gigafactory, the company is not only boosting production but also focusing heavily on battery innovation. The EV service network’s expansion dovetails with the company’s long-term goal of making electric mobility mainstream in India.

Ola Electric’s Expansion: A Game-Changer for EV Owners?

Ola Electric’s plans to expand its service network and introduce AI-powered solutions are not just about meeting current demand—they’re about shaping the future of EV ownership in India. With these initiatives, Ola Electric has firmly established itself as a forward-thinking company that prioritizes customer satisfaction and industry innovation.

  Bengaluru, Bhavish Aggarwal, BSE Limited, Karnataka, National Stock Exchange of India, Ola Electric, Ola Futurefactory, Ola Gigafactory, Ola S1 Air, Ola S1 Pro, Ola S1 X