NIQ Brandbank launches Content Health+ to transform digital product content
NIQ Brandbank, a global leader in providing digital product content, has introduced its latest innovation, Content Health+, a product data optimization solution aimed at empowering brands to dominate their categories through advanced content benchmarking and comparison insights. This new tool is a part of NIQ Brandbank’s ongoing efforts to digitalize the shopper experience and provide superior product content across all channels.
Research by NIQ Brandbank has revealed a significant gap in how brands manage their online presence, with up to 84% of brands failing to highlight at least one of the top three most-searched attributes of their products. As consumers increasingly prioritize lifestyle, dietary, sustainable, and ethical considerations, the pressure is mounting for brands to enhance the quality and visibility of their product information online.
Content Health+ allows brands to comprehensively evaluate their content’s effectiveness against competitors, offering a ‘content health score’ and insights for ongoing improvement. This solution guides brands in refining their product content by identifying key areas for enhancement and adding relevant attributes to ensure content completeness.
Marsha McGraw, Global Managing Director at NIQ Brandbank, expressed enthusiasm about the launch: “We are excited to unveil our new product data optimisation solution, a testament to our continued innovation and commitment to our clients to digitalise the shopper experience. You can’t improve what you can’t measure, and we are proud to give our clients the opportunity to optimise their product content based on actionable insights to win on the digital shelf.”
With Content Health+, brands can:
– Measure and enhance their product content’s health against competitor products.
– Quickly pinpoint priority areas for optimization using a straightforward traffic light color scheme.
– Ensure accurate product matching with a combination of imagery and textual data, focusing on style, composition, and ingredients.
– Establish market standards and assert category leadership by leveraging actionable insights to drive exemplary product content.