Mphasis named official digital consulting partner of Cricket World Cup 2023

Mphasis, an Indian Information Technology (IT) solutions provider specializing in cloud and cognitive services, has secured a significant role as the Digital Consulting Partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023. This partnership is set to revolutionize digital experiences for cricket enthusiasts worldwide.

Elevating the Cricket Fan Experience

The ICC has a massive global reach, connecting with millions of cricket fans through its digital platforms. Their unwavering commitment to putting fans at the forefront is clear, as they strive to bring fans closer to the game through immersive experiences on the ICC website and app. This includes cutting-edge technologies like Virtual Reality (VR) and the ICC Family system, granting tens of millions of fans exclusive access to premium content and unique experiences.

A Game-Changing Partnership

Finn Bradshaw, ICC Head of Digital, expressed his enthusiasm, stating, “We are delighted to welcome Mphasis to our portfolio of partners. This partnership signifies our dedication to leveraging Mphasis’ expertise in digital consulting to enhance the world of cricket.”

A Commitment to Innovation

Nitin Rakesh, Chief Executive Officer, and Managing Director of Mphasis, emphasized the excitement surrounding this collaboration. He said, “We are incredibly excited to become the Official Digital Consulting Partner of the ICC. This partnership underscores our profound commitment to the sport of cricket and our long-term vision to shape the future of cricket technology. Working closely with the ICC, we aim to push the boundaries of what’s possible in the realm of sports and technology, delivering lasting, invaluable experiences for cricket enthusiasts across the globe.”

With Mphasis on board as the Digital Consulting Partner, cricket fans can look forward to a future where technology and sport seamlessly converge, offering unparalleled experiences that will redefine their connection to the game.