Mphasis launches to drive AI-powered business transformation


Mphasis, an Indian IT company, has introduced a new business unit named ‘’ with the goal of leveraging the potential of artificial intelligence (AI) to achieve exceptional business outcomes and revolutionize organizations worldwide.

By seamlessly integrating AI capabilities into existing technology landscapes, empowers businesses to enhance customer engagement, improve experiences, optimize operations, and minimize disruptions.

Nitin Rakesh — Mphasis CEO and Managing Director said: “At Mphasis, cloud and cognitive-led solutions have been central to our unique Front2BackTM (F2B) approach to transformation. Today, we are thrilled to announce the launch of the business unit and embrace a new era of innovation.

“We are laser-focused on enabling enterprises to leverage the potential of AI, helping them maximize business outcomes.”

The business unit offers a comprehensive range of benefits to enterprise clients, including AI Advisory services that assess and identify key AI interventions such as contact center transformation and customer experience enhancement.

Clients gain access to a wide array of patented AI assets, with over 250 models available on Hyperscaler marketplaces. These assets, along with frameworks developed at Mphasis Next Labs, the company’s in-house research and innovation lab, can be seamlessly integrated into existing systems and processes.

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Moreover, provides state-of-the-art Conversational AI platforms powered by generative AI technology and large language models (LLMs). These platforms enable businesses to revolutionize customer experience management and employee engagement, resulting in improved operational efficiency.

Additionally, Mphasis Sparkle Innovation Ecosystem, which includes over 50 domain-specific start-ups, including AI-focused companies, fosters collaborative co-creation of robust go-to-market solutions for enterprises.

Mphasis launches to unlock the power of artificial intelligence for global business transformation

Mphasis launches to unlock the power of artificial intelligence for global business transformation. Photo courtesy of Innocuous86/

As part of the strategic development and expansion of the business unit, Anup Nair, a seasoned technology leader, assumes the pivotal role of Chief Architect & Chief Technology Officer (CTO). Anup Nair will spearhead further development, deployment, and partnership ecosystems to propel the unit forward.

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The transformative power of the business unit is expected to enhance engineering productivity and drive innovation in contact centers, IT operations, business operations, and overall client experiences.

One noteworthy offering from the suite is the Generative AI Advisory engagement, which assists enterprises in identifying areas where AI can have the most significant impact. This engagement facilitates the formulation and execution of AI strategies with the support of

Another prominent solution is the Contact Center & Customer Experience Transformation, specifically designed to optimize customer, agent, and employee experiences by integrating AI-based interventions into the contact center ecosystem. The solution incorporates, enabling the quick deployment of conversational agents powered by Generative AI.

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This advancement will revolutionize interactions between businesses and their customers across various industries such as banking, retail, insurance, travel, and healthcare.

Srikumar Ramanathan — Mphasis Chief Solutions Officer said: “Generative AI technology has become a catalyst for enterprises to drive creativity and efficiency in a rapidly evolving technology landscape.

“With its ability to generate novel ideas and solutions, will empower companies to break free from the confines of conventional thinking, enabling them to differentiate themselves in the fiercely competitive market.”

Mphasis has forged strategic partnerships with leading hyperscalers including Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure. Collaborations with specialized AI platforms and solutions providers such as and Databricks further enhance the integration, implementation, and development of cutting-edge AI solutions.

The recent partnership with bolsters Mphasis’ capabilities to transform customer experience management and employee engagement for enterprise clients, cementing its position at the forefront of AI-powered business transformation.

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