MoistureShield expands composite decking distribution across Western Canada through Timberstone partnership

MoistureShield®, a flagship brand under Oldcastle® APG and a leader in composite decking solutions, has announced a strategic distribution partnership with Timberstone Distribution to expand its market reach in Western Canada. This collaboration marks a significant milestone for MoistureShield as it deepens its commitment to sustainable outdoor building products across key provinces including British Columbia, Alberta, Saskatchewan, Manitoba, and Northern Ontario.

Through this partnership, MoistureShield’s full portfolio of composite decking lines—Vision®, Meridian™, Elevate™, and Vantage™—is now more accessible to contractors, builders, and homeowners in the western provinces. These product lines feature the brand’s hallmark Solid Core Difference™ and patented CoolDeck® Technology, distinguishing them from traditional wood and standard composite alternatives. The strategic move comes at a time when demand for durable, eco-friendly decking materials is on the rise in Canada’s residential and commercial construction sectors.

Chris Hayn, Executive Vice President of Oldcastle APG, explained that Timberstone’s customer-centric ethos and regional expertise made it a natural fit for MoistureShield. He highlighted that the partnership empowers Canadian contractors with access to high-performance, moisture-resistant decking products via a local distributor that understands regional climate and construction practices.

What makes MoistureShield’s composite decking different from competitors?

MoistureShield’s composite decking systems are engineered to address the longstanding issues of decay, insect damage, and high maintenance associated with traditional wood decks. At the core of its competitive differentiation is the proprietary Solid Core construction, which prevents water intrusion and resists degradation over time. According to company records, this core innovation has maintained a flawless field failure record for over 30 years—an industry benchmark that underscores the product’s long-term durability.

Another standout innovation is MoistureShield’s CoolDeck® Technology, the first composite decking solution designed to reduce heat absorption on exposed surfaces. This feature offers practical benefits in warmer climates, particularly during summer months, improving comfort for bare feet and pets. With the rise of outdoor living spaces in residential projects, heat resistance has become an increasingly valued attribute among consumers and builders alike.

The Vision® and Meridian™ decking lines are also compliant with California’s Wildland Urban Interface (WUI) codes, making them viable options in fire-prone areas, which includes parts of western Canada. This added safety credential provides peace of mind in regions where wildfires pose recurring threats during dry seasons.

Why is Timberstone Distribution a strategic partner in this expansion?

Timberstone Distribution brings local operational strength and a deep understanding of Western Canada’s building materials landscape. As a Canadian-owned and operated company, Timberstone has cultivated longstanding relationships with regional builders and suppliers. This alignment with MoistureShield’s value proposition—combining performance, sustainability, and service—positions the partnership for success in markets that demand premium yet practical outdoor solutions.

Curtis Koehler, CEO of Timberstone, emphasized that the company’s local insights and dedication to customer service were central to the alliance. Timberstone’s presence across multiple western provinces allows for efficient logistics, regional inventory support, and the kind of personalized engagement that national brands often find difficult to replicate.

By integrating MoistureShield products into Timberstone’s existing portfolio of interior and exterior building solutions, the two companies are creating a streamlined procurement experience for contractors and retailers who require dependable, long-lasting decking systems with reduced maintenance requirements.

How does MoistureShield support sustainability in the building materials industry?

Sustainability remains a foundational pillar of MoistureShield’s brand identity. The company’s composite decking boards are composed of up to 95% recycled content, including post-consumer plastics, industrial waste, and wood fibers. This reduces landfill waste and offsets the carbon footprint typically associated with pressure-treated wood production and disposal.

According to Oldcastle APG, the company annually diverts more than 27 million pounds of plastic from landfill and recycles over 65 million pounds of wood fiber, equivalent to preserving roughly 15,000 mature trees. These environmental contributions enable MoistureShield products to qualify for credits under the U.S. Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification standards, a relevant metric for builders pursuing sustainable development goals.

By choosing composite decking solutions like those offered by MoistureShield, contractors and developers are not only ensuring product longevity but also contributing to broader sustainability efforts within the construction industry. This is particularly relevant in Western Canada, where eco-conscious construction practices are becoming increasingly prioritized by both regulators and consumers.

What does this distribution deal mean for Canadian contractors and homeowners?

The new alliance opens the door for a broader segment of the Canadian market to access high-performance decking solutions that are designed to endure the region’s varying weather conditions, from heavy snow and freeze-thaw cycles to high summer UV exposure. Canadian contractors can now source decking materials that are specifically engineered to handle moisture, rot, and insect challenges without compromising aesthetic appeal.

This also benefits homeowners seeking to upgrade outdoor spaces with modern, low-maintenance alternatives to pressure-treated wood or traditional planks. The MoistureShield product range offers natural wood finishes and various color options, enabling personalized design flexibility with the assurance of lasting durability.

From a cost-efficiency perspective, the long lifespan of MoistureShield’s boards can offset the upfront investment typically associated with composite decking. Reduced maintenance costs, fewer repairs, and the elimination of annual sealing or staining treatments make these boards attractive over the long term. With Timberstone’s regional supply chain and customer support infrastructure, buyers across Western Canada can expect faster delivery times, localized service, and consistent product availability.

What’s next for MoistureShield and Oldcastle APG in Canada and beyond?

MoistureShield’s partnership with Timberstone is part of Oldcastle APG’s broader strategy to solidify its footprint in North America’s outdoor living and construction segments. By expanding into Western Canada, the brand not only diversifies its distribution network but also reinforces its role as a frontrunner in the sustainable decking category.

Oldcastle APG, a CRH company, continues to invest in product innovation across its portfolio of building materials, including Belgard® hardscapes, Echelon® Masonry, Sakrete® concrete solutions, and Techniseal® coatings. The MoistureShield brand is expected to play a central role in these efforts as consumer preferences tilt further toward green materials, modern aesthetics, and year-round performance in outdoor settings.

While no additional distribution agreements were announced at the time of the Timberstone deal, the move suggests Oldcastle APG may pursue similar partnerships in Eastern Canada or underpenetrated U.S. regions. With growing consumer interest in sustainable outdoor upgrades and municipal support for green infrastructure, the demand for advanced composite decking appears poised to expand well beyond its current geographies.