MikMak acquires ChannelAdvisor’s key product lines from CommerceHub
In a pivotal move to solidify its global e-commerce presence, MikMak, a renowned software entity aiding top-tier brands in commerce growth, has announced the acquisition of ChannelAdvisor’s Shoppable Media and Brand Analytics products from CommerceHub, a major commerce network behemoth trusted by over 40,000 world-class retailers and brands. This strategic acquisition fortifies MikMak’s commerce analytics, further enriching its top-tier professional services and customer support.
This collaboration not only kickstarts a strategic alliance between MikMak and CommerceHub, recently amplified by the latter’s acquisition of ChannelAdvisor in 2022 but also positions MikMak as a dominant global “where to buy” solution. The deal translates to a significant surge in the Gross Merchandise Value (GMV) and media impressions channeled through MikMak, welcoming hundreds of new brands, and deepening its retail footprint across North America, EMEA, LATAM, and APAC.
Rachel Tipograph, MikMak’s Founder and CEO, emphasized the criticality of profound global commerce insights in the current market landscape. She highlighted MikMak’s endeavors, including the acquisition of the global commerce platform Swaven and the launch of advanced offerings, underscoring the new acquisition’s role in amplifying their brand positioning capabilities.
Existing MikMak affiliates stand to gain substantially, enjoying access to a vast trove of data, an expanded retail network, and unparalleled customer support. Additionally, this alliance introduces brand partners to accelerated growth avenues and an enriched category expertise ranging from consumer electronics to pet care.
Upon sealing the deal and initiating integration processes, both CommerceHub and MikMak anticipate a collaborative partnership, intending to collectively vend complementary solutions, further augmenting value for their expansive clientele. CommerceHub’s CEO, Bryan Dove, lauded the transaction’s synergies and foresaw MikMak as a strategic collaborator for future ventures, mutually beneficial for clients, partners, and their workforce.
CommerceHub clientele presently utilizing the Shoppable Media and Brand Analytics tools can anticipate an enhanced e-commerce experience with MikMak’s updated eCommerce platform, MikMak 3.0. This platform promises unparalleled commerce opportunities and sophisticated analytics, poised to steer decision-making across brand operations.
Furthermore, 2023 heralds more milestones for MikMak. The company aims to broaden its product range, integrating predictive AI tools and advanced sales data attribution. In parallel, the brand is set to unveil solutions to counter privacy regulations and walled gardens, empowering clients with superior business decision-making capabilities.