Microsoft and Proximus forge strategic partnership to accelerate digital innovation

Microsoft and Proximus Group have entered into a five-year strategic partnership aimed at accelerating their innovative offerings for both business and residential customers, strengthening their digital leadership in Belgium and globally. This collaboration is poised to reinforce the positions of both companies through enhanced product offerings and technology applications.

The partnership will focus on three main areas, the first being Communication Platform as a Service (CPaaS) and Digital Identity (DI). Leveraging Proximus Group’s expertise and Microsoft’s technological prowess, this collaboration aims to advance communication services and enable seamless customer engagement across multiple channels. Proximus, with the support of its international affiliates BICS, Telesign, and Route Mobile, will drive innovation in customer communication and security services. This initiative will enhance digital security, ensuring trusted communication and robust anti-fraud solutions.

A significant aspect of the partnership involves Proximus’ strategic cloud transformation. Key platforms will migrate to Microsoft’s Azure Cloud services, which promises enhanced scalability, quicker market delivery, and strengthened security. This shift is expected to facilitate the rapid integration of cutting-edge generative AI technologies into customer service and operations, providing Proximus engineers with a state-of-the-art development environment to foster innovation in product design and user experience.

Microsoft will collaborate closely with Proximus to optimize its go-to-market strategy, enhancing its role as a reseller of Microsoft products and services in Belgium. This cooperation is intended to bolster Proximus’ position as a top-tier Microsoft reseller in the region, benefiting Proximus customers who utilize Microsoft products and services. The partners are also co-developing innovative sovereign cloud solutions, showcasing their commitment to leading-edge technological applications.

Marijke Schroos, General Manager of Microsoft Belux, expressed enthusiasm about the partnership: “This strategic partnership is a confirmation of the shared vision of Microsoft and Proximus when it comes to leveraging the power of innovation through cloud applications and AI innovation. Our combined strengths will create a true powerhouse of technological innovation to the benefit of our partners, customers, and society as a whole.”

Guillaume Boutin, CEO of Proximus, also highlighted the significance of the alliance: “I’m particularly enthusiastic about this partnership because when two leading companies join forces, the results are bound to be positive. Our international expansion strategy is bearing fruit, as it now puts us in the right position to sign relevant partnerships with the biggest players in the IT and digital sector, such as Microsoft. This strategic partnership represents excellent news for our business and residential customers, which will continue to benefit from cutting-edge technology and seamless connectivity.”

The strategic partnership between Microsoft and Proximus underscores a shared commitment to driving technological advancement and delivering unparalleled value to customers. With ambitious plans for digital transformation and innovation, both companies look forward to shaping the future of technology together, enhancing customer experiences in Belgium and across the globe.