Metallomax joins NAMAKOR Holdings in strategic lift platform industry move

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In a significant move to expand its footprint in the industrial machinery sector, has announced the acquisition of Metallomax , a Quebec-based manufacturer specializing in high-performance lift platforms. The acquisition aligns with NAMAKOR’s strategy of investing in high-growth manufacturing companies, leveraging rising lift platform demand to solidify its market position.

The deal comes as global demand for industrial lifting solutions continues to increase, fueled by advancements in automation, logistics, and construction. With Metallomax’s reputation for engineering excellence, NAMAKOR is positioning itself to capitalize on industry expansion while driving innovation in specialized lifting equipment.

Why Did NAMAKOR Holdings Acquire Metallomax?

NAMAKOR Holdings has built a portfolio of manufacturing companies with high growth potential, and Metallomax’s acquisition represents its latest step in scaling operations within the industrial machinery sector. Founded in 2005 by brothers Maxime and Pascal Picard, Metallomax has established itself as a leading designer and manufacturer of customized lift platforms and industrial transport solutions.

The company’s flagship Redlift product line has positioned it as a strong competitor against major industry players. Known for its durability and performance, Redlift platforms have seen increased adoption across various industries, leading to significant market share expansion.

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Since 2016, Metallomax has doubled its workforce, growing from 25 to over 50 employees, a testament to the strong market demand and operational success that made it an attractive target for acquisition.

According to Abhi Capoor, Partner at NAMAKOR Holdings, this acquisition is a strategic move to expand into new geographic markets and enhance manufacturing company growth through NAMAKOR’s extensive business network.

“Metallomax has demonstrated an impressive ability to scale within the competitive industrial lifting sector. By integrating our expertise and financial backing, we see tremendous opportunities to expand its reach and product offerings,” said Capoor.

How Will the Acquisition Impact Metallomax’s Growth?

With NAMAKOR Holdings now backing the company, Metallomax is poised for accelerated growth, particularly in response to the increasing lift platform demand. Industry analysts predict strong expansion in the industrial lifting segment, driven by global infrastructure projects and the adoption of automated material handling solutions.

Maxime Picard, outgoing President and CEO of Metallomax, expressed confidence in the transition, emphasizing that the acquisition provides a solid foundation for future success.

“Our team has worked tirelessly to build Metallomax into a respected industry leader. We are confident that NAMAKOR’s support will unlock new opportunities for expansion,” said Picard.

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Both Maxime and Pascal Picard will remain with the company in advisory roles, ensuring continuity in leadership and strategic vision.

What Role Will Leadership Play in Metallomax’s Next Chapter?

A key aspect of NAMAKOR Holdings’ investment philosophy is strengthening leadership teams within its portfolio companies. To drive Metallomax’s next phase of growth, has been appointed as CEO, bringing extensive experience in manufacturing company growth and strategic business development.

Stéphane Huot, Managing Partner at NAMAKOR Holdings, highlighted the critical role of strong leadership in fostering innovation and operational efficiency.

“Success in the is driven by exceptional leadership. Vincent Tourangeau’s commitment to teamwork, collaboration, and continuous improvement aligns perfectly with our strategy for Metallomax,” said Huot.

Under Tourangeau’s leadership, Metallomax is expected to enhance its technological capabilities, streamline production processes, and expand into untapped markets.

How Does This Fit Into NAMAKOR Holdings’ Long-Term Strategy?

NAMAKOR Holdings has built a reputation for long-term investment in high-performing manufacturing companies, with Metallomax becoming its seventh platform investment and fifteenth transaction overall. The firm specializes in scaling businesses by providing strategic expertise, operational support, and capital investment.

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Patrick Dussault, Managing Partner at NAMAKOR Holdings, reaffirmed the company’s commitment to fostering sustainable manufacturing growth.

“NAMAKOR takes a hands-on approach in driving long-term success for its acquisitions. With Metallomax, we see an opportunity to strengthen a well-established brand and push it towards greater market leadership,” said Dussault.

As demand for industrial machinery solutions grows globally, NAMAKOR’s acquisition positions it as a key player in next-generation lift platform innovation, reinforcing its commitment to advancing Canada’s manufacturing sector.

Who Advised on the Transaction?

The acquisition was facilitated by a team of legal and financial advisors, ensuring a smooth transaction process. On the buy side, Fasken provided legal counsel, while Richter handled accounting matters. On the sell side, National Bank Financial Inc. acted as the investment bank, with Groupe RDL overseeing legal and accounting aspects.

With the transaction finalized, Metallomax is set to embark on its next chapter under NAMAKOR Holdings’ ownership, leveraging enhanced leadership and expanded market opportunities.


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