Masafi to bring SOURCE renewable drinking water to GCC
Masafi is partnering with American drinking water company SOURCE Global, PBC for launching SOURCE, a renewable, sustainable bottled water product in the UAE.
The UAE-based bottled water company also has plans to launch SOURCE shortly across the Gulf Coast region.
SOURCE is claimed to contain water that is sourced from the sky by converting pure water vapor in the air.
Based in Scottsdale, Arizona, SOURCE Global, PBC has developed hydropanels, which create drinking water by tapping sunlight and air as the only inputs.
Neil Grimmer — Brand President of SOURCE Global, PBC said: “This premium product is designed for modern consumers, who care about health, wellbeing, sustainability and community. SOURCE Water embodies each of these values.
“We’re revolutionizing a large, fast-growing category, transforming the drinking water experience, and redefining what it means to create premium eco-friendly consumer products, and we’re excited to partner with Masafi to bring SOURCE bottled water to the GCC.”
Masafi will offer SOURCE still, sparkling, and flavored sparkling water in recyclable glass packaging at retailers across the Gulf Cooperation Council (GCC).
The Arabian bottled water company is collaborating with SOURCE Global, PBC for developing what is claimed to become the largest water farm in the world in Masafi Mountains.
According to the two companies, the water farm will be developed in the Al Hajar Mountains at Masafi in the Ras Al Khaima Emirate in the UAE.
Saood Al Ghurair — CEO of Masafi said: “We are proud of this strategic venture, which is an important milestone in our 44-year journey and an essential step toward the future we aspire to for our industry, our country and the region.
“This fantastic, truly proprietary product combined with our industry know how, reach and consumer engagement expertise will transform the bottled water category and help solve one of the region’s most pressing problems – access to clean, safe drinking water.”