MapmyIndia doubles down on core B2B strategy, refocuses retail investments

MapmyIndia, officially known as C.E. Info Systems Limited, has reaffirmed its commitment to its B2B strategy focus, reinforcing its dominant presence in the business-to-business (B2B) and business-to-business-to-consumer (B2B2C) sectors. The company announced its decision to retain its retail brand, Mappls, along with the Mappls app ecosystem, while recalibrating its investments in the business-to-consumer (B2C) segment.

As a digital mapping leader, MapmyIndia derives over 99% of its revenues from B2B and B2B2C operations. The company emphasized that it will continue to prioritise these lucrative markets, leveraging its comprehensive geospatial solutions and proprietary technology to drive future growth. MapmyIndia’s Board reversed its earlier decision to invest in a new company and has committed to a more focused approach to sustaining its leadership position.

The company’s leadership, including Rakesh Verma, chairman and managing director, and Rohan Verma, CEO and executive director, highlighted that this strategic shift aligns with the long-term interests of shareholders. They reiterated MapmyIndia’s commitment to transparency and corporate governance as it advances its B2B strategy focus.

Leveraging B2B growth opportunities

MapmyIndia’s stronghold as a digital mapping leader has been built on its advanced mapping technologies and robust platform offerings. The company provides 2D, 3D, and 4D maps alongside real-time geospatial analytics and hyper-local solutions. This innovation has solidified its reputation as a trusted partner to enterprises across automotive, technology, and government sectors.

The Mappls app ecosystem, which remains a critical part of the company’s consumer offerings, delivers hyper-local navigation, safety features, and IoT-enabled gadgets. The decision to retain and nurture the Mappls brand underscores MapmyIndia’s confidence in its ability to engage end-users while its primary focus remains on enterprise markets.

Realigning investments for sustainable growth

As part of its strategy, MapmyIndia is carefully realigning investments to maintain its B2B strategy focus while selectively evaluating opportunities in the B2C space. This recalibration is designed to optimise resource allocation and deliver sustained profitability. The leadership emphasised that this disciplined approach reflects the company’s ability to balance innovation with financial prudence.

Sustaining leadership in geospatial technology

Looking ahead, MapmyIndia aims to deepen its footprint beyond India by integrating global maps and expanding its reach in international markets. Its vision for the future includes enhancing the Mappls app ecosystem and scaling its location-based services to serve a wider audience.

MapmyIndia’s comprehensive offerings and commitment to continuous innovation have earned it the title of digital mapping leader, setting it apart in a competitive landscape. The company remains steadfast in its ambition to sustain growth while delivering value to stakeholders and shareholders alike.