Indian automobile company Mahindra & Mahindra has launched XUV700, a five/seven seater sport utility vehicle (SUV), at a starting price of INR 11.99 lakhs.

Mahindra & Mahindra expects to begin bookings for the new SUV before the festive season.

The XUV700 will be available in diesel and gasoline, manual and automatic options. Additionally, the new Mahindra & Mahindra SUV will be offered in an optional all-wheel-drive (AWD) spec.

Dr. Anish Shah — MD & CEO of Mahindra & Mahindra said: “It is sheer passion that drives our people to create advanced, adventure-ready vehicles, with an unmissable presence. We are ready to lead the core SUV segment with nine new exciting SUVs planned for launch by 2026.

“And our most ambitious addition, the XUV700, is throbbing and pulsating with technology, power and intelligence to let people explore the impossible.”

In the five-seater manual transmission category, the MX Gasoline variant is priced at n early INR 12 lakhs, while the MX Diesel is at INR 12.49 lakhs. On the other hand, AdrenoX AX3 Gasoline and AdrenoX AX5 Gasoline variants are priced at INR 13.99 lakhs and INR 14.99 lakhs.

Rajesh Jejurikar — Executive Director, Auto and Farm Sectors, Mahindra & Mahindra said: “Every once in a while, an automobile comes to change the future course of its manufacturer and in the process, it transforms the segment itself. The XUV700 marks the beginning of a whole new Mahindra and a new era and for the SUV segment in India.

“We have raised the bar on best-in-class features, technology and design. Our customers are in for a longstanding treat with the innovative new XUV700.”

Last month, Mahindra & Mahindra had launched the new Bolero Neo SUV across India at an introductory price of INR 8.48 lakhs.