Mahindra & Mahindra celebrates record-breaking launch of XUV 3XO


Mahindra & Mahindra Ltd., a titan in the Indian SUV market, has marked an extraordinary milestone in its history with the launch of its new compact SUV, the XUV 3XO. The vehicle has seen a spectacular response, garnering over 50,000 bookings within just the first hour of availability, with deliveries set to commence on May 26, 2024.

Phenomenal Booking Response

The XUV 3XO captured massive customer interest, achieving 27,000 bookings in just the first 10 minutes after bookings opened at 10 a.m. today. This response highlights the model’s wide appeal, attributed to its standout design, premium interiors, and cutting-edge technology, all wrapped up in a package that promises thrilling performance and unmatched safety.

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Launch Details and Features

Launched at a starting price of ₹7.49 Lakh, the XUV 3XO is designed to redefine the compact SUV segment. It features an athletic silhouette, piano black grille, and infinity LED tail lamps, creating a visually arresting appearance. The interiors are just as impressive with ivory color schemes, leatherette upholstery, and a soft-touch dashboard, ensuring a luxurious feel.

Mahindra & Mahindra Ltd.'s new XUV 3XO, which achieved a record 50,000 bookings in just an hour.

Mahindra & Mahindra Ltd.’s new XUV 3XO, which achieved a record 50,000 bookings in just an hour.

Safety is a priority for the XUV 3XO, equipped with a 360-degree surround view system, new-generation ESC (Electronic Stability Control), and multiple airbags. It aims to achieve the highest B-NCAP safety rating, underlining Mahindra’s commitment to passenger security. The SUV’s power comes from turbocharged engines that deliver exceptional performance and driving pleasure.

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Commitment to Innovation and Customer Satisfaction

Veejay Nakra, President of the Automotive Division at Mahindra & Mahindra Ltd., expressed pride in the overwhelming market response: “We are immensely proud to announce that the XUV 3XO has received 50,000 bookings shortly after opening, which is a testament to the trust our customers place in us. Such overwhelming market response reaffirms our commitment to innovation and delivering value beyond expectations.”

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Mahindra has preemptively addressed the high demand by producing over 10,000 units ahead of the launch and is prepared to ensure timely deliveries, focusing on an exceptional customer experience. Bookings remain open online and at all authorized Mahindra dealerships.

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