LupinLife launches Ayurvedic liquid laxative Softovac Liquifibre

LupinLife, the consumer healthcare division of global pharmaceutical giant Lupin Limited, announced a significant entry into the Indian liquid laxative market with the launch of Softovac Liquifibre. This innovative product marks a new chapter in digestive health solutions, offering a 100% Ayurvedic liquid laxative formulated with natural actives like Isabgol fibre, Sonamukhi, Harad, Mulethi, Saunf, Amaltas, and Gulab Dal.

Expanding the Softovac Portfolio

Softovac Liquifibre extends the existing Softovac product range, providing an alternative for consumers seeking time-tested Ayurvedic ingredients for digestive health. The product has undergone rigorous testing and has been clinically proven safe and efficacious against benchmark liquid laxative products.

Clinical Validation and Advanced Technology

Rajeev Sibal, President of India Region Formulations at Lupin, highlighted the impact of constipation on millions of lives and productivity. He emphasized the clinical validation and safety of Softovac Liquifibre. The product leverages advanced technology to optimize the particle size of Isabgol, its key ingredient, thus enhancing palatability. Softovac Liquifibre is designed as a gentle, non-habit forming formula, ensuring both efficacy and comfort for its users.

A Diabetic-Friendly and Palatable Solution

Offering a mango-flavored, sugar-free formulation, Softovac Liquifibre caters to a broader audience, including diabetics. Available in 225 ml bottles, the product is easily accessible at leading chemists and pharmacies across India.

Conclusion: Setting a New Standard in Ayurvedic Healthcare

Softovac Liquifibre represents LupinLife‘s commitment to innovative and natural healthcare solutions. This launch is a testament to Lupin’s dedication to creating products that not only address health issues effectively but also align with the preferences and well-being of modern consumers. With Softovac Liquifibre, LupinLife sets a new standard in the industry, combining the wisdom of Ayurveda with contemporary healthcare needs.