LTIMindtree unveils AdSpark and Smart Service Operations on Salesforce platform

Global technology consulting firm LTIMindtree has rolled out two industry solutions, AdSpark and Smart Service Operations, aimed at expediting the time-to-market for businesses on the Salesforce platform.

AdSpark: A Game Changer for Retail Media Platforms

Designed specifically for the retail sector, AdSpark is powered by both LTIMindtree and Salesforce. The solution boasts self-service capabilities and supports diverse channels such as digital, social, in-store, and out of facility (OOF). AdSpark also offers customer preference-based segmentation and targeting, and provides 360-degree real-time campaign performance analytics across all channels. Notably, the solution facilitates seamless integrations with leading Adtech servers.

Smart Service Operations: Bridging Gaps in Various Industries

Smart Service Operations leverages Salesforce Service Cloud, including Salesforce Field Service, and integrates with the LTIMindtree NxT Platform. It is designed for clients across industries like manufacturing, construction, transport, mining, power, and utilities. The solution aims to tackle key industry challenges, such as worker safety, operational efficiency, and the capture of complex data. Furthermore, it offers proactive maintenance of assets through AI and edge processing capabilities.

Sudhir Chaturvedi, President & Executive Board Member of LTIMindtree, stated, “We are continuously striving to deliver digital technologies that have the most potential to drive innovation and productivity. LTIMindtree’s AdSpark & Smart Service Operations fulfill the need for a unified and comprehensive digital platform.”

“Manufacturing and retail companies need a 360-degree view of their customers to drive growth in an increasingly disrupted and competitive environment,” said Amarendra Kumar, Vice President & Head Ecosystems, Salesforce India. “LTIMindtree’s AdSpark accelerates business transformation for our joint customers by extending the Salesforce platform.”

The launch of these solutions marks another milestone in LTIMindtree’s efforts to empower companies in their digital transformation journey. With multiple global clients already leveraging these solutions, the future looks promising for businesses seeking to accelerate their operational efficiencies and revenue streams.