L’Oréal to acquire Japanese skincare company Takami
French cosmetics giant L’Oréal has agreed to acquire Japanese skincare company Takami for an undisclosed price.
The Japanese firm develops and markets products that are licensed by the skincare brand Takami. It is owned by Dr Hiroshi Takami, who is the founder of a couple of eponymous dermatological clinics in Tokyo.
L’Oréal said that it has also renewed a long term brand licensing agreement with Dr Hiroshi Takami besides signing a collaboration contract with the Takami clinics.
The acquisition is expected to be closed in the next few weeks, said L’Oréal.
Founded in 1999, the Takami skincare brand is said to be an expert in peeling. Its most notable product is the Skin Peel pre-serum, which is also called the “Little Blue Bottle” by Asian women.
The Takami skincare brand is available in Japan and in certain Asian countries, especially in China, where it is marketed via an omnichannel distribution, mainly in e-commerce, in particular by subscription, and also in selective distribution.
Cyril Chapuy – President of L’Oréal Luxe said: “We are very pleased to welcome the Takami brand into our portfolio. Its reputation in Asia matches the remarkable quality of its products. Its expertise in prestigious beauty treatments and its omnichannel distribution make it a very complementary brand within L’Oréal Luxe.”
The Japanese skincare brand reported sales revenue of around €50 million in 2019.
Yuji Okamura – President and Owner of Takami said: “Born from the expertise of the aesthetic and dermatological Takami clinics, our products provide the quality and the efficacy expected by the most demanding Japanese consumers. After 21 years of growth in Japan, we are thrilled to join the L’Oréal Group, the world’s leading beauty company, which will allow us to develop our brand thanks to its scientific and international expertise.”