Lamb Weston rolls out Waffled Hash Browns in US

Lamb Weston, a US potato processing company, has launched Waffled Hash Browns, which is now available to foodservice operators.

Waffled Hash Browns is said to be inspired by Belgian-style waffles. The new savory waffles are made with potatoes and can be either fried or baked to get a crispy finish.

Lamb Weston says that the Waffled Hash Browns can be easily added to any menu as a new breakfast item, a sandwich carrier, a handheld snack, or in a creative appetizer application.

Kim Cupelli – Vice President of Marketing of Lamb Weston said: “Our goal was to give our operator partners a new way to serve a crispy potato product and our new savory Waffled Hash Browns hits the mark. The Waffled Hash Browns were designed to cook up crispy in the oven, making this a quick and easy option for coffee, sandwich, bakery and convenience stores.”

Lamb Weston is engaged in supplying frozen potato, sweet potato, appetizer, and also vegetable products to retailers and restaurants across the world.

Earlier this year, Lamb Weston wrapped up a previously announced $250 million expansion of its french fry processing plant in Hermiston, Oregon.