KRBL Limited unveils new India Gate Classic Biryani Masalas range
KRBL Limited, renowned as the world’s largest rice miller and Basmati rice exporter, has recently announced the launch of a captivating new range of Biryani Masalas under its prestigious brand, India Gate. This innovative collection, named “India Gate Classic Biryani Masalas,” is designed to enhance the experience of making and enjoying India’s beloved dish, Biryani.
The new Biryani Masala range includes three distinct variants, each representing the unique flavors of different regional biryanis in India. These are:
Hyderabadi Biryani Masala: Known for its opulent and spicy flavors, this variant brings the authentic taste of Hyderabadi biryani to your kitchen.
Lucknowi Biryani Masala: Celebrating the subtle and aromatic blend of spices in Lucknowi biryani, this variant offers a delicate culinary experience.
Kolkata Biryani Masala: This variant captures the distinctive and tangy undertones of Kolkata biryani, providing a unique flavor profile.
KRBL Limited Launches Innovative Biryani Masalas, Celebrating India’s Culinary Heritage
Ayush Gupta, Head-Domestic Division at KRBL Limited, highlighted the strategic approach behind this launch. He emphasized that KRBL’s deep knowledge of basmati rice positions them uniquely to make the biryani experience truly special for consumers. This expansion is seen as a key step in aligning with the company’s business goals and adapting to evolving consumer preferences in the domestic market.
Kunal Sharma, AVP Marketing and Head of Modern Trade & E-commerce at KRBL Limited, expressed his enthusiasm for the launch. He stated, “The India Gate Classic Biryani Masala is a testament to our commitment to delivering the true essence of Indian cuisine.” With this launch, KRBL aims to celebrate India’s diverse and rich culinary heritage.
India Gate Classic Biryani Masala will soon be available at leading modern trade stores and various online platforms, making it accessible to a wide range of consumers looking to enhance their culinary experiences.
KRBL is globally recognized for its expertise in the Basmati rice segment, backed by FSSC 22000 certification from Eurofins. The company boasts three state-of-the-art manufacturing units and four advanced packing units across India. With a rich history spanning 130 years, KRBL’s product portfolio includes 14 rice brands and various healthy food products. The company’s extensive presence covers domestic and international markets, making it a leading name in the global food industry.