American food company Kraft Heinz has launched a double ended ketchup bottle for its Heinz ketchup brand in the form of Heinz Ketch-Up & Down in the UAE.

The Heinz Ketch Up & Down bottle comes with two lids, which means that regardless of how one keeps it or utilizes it, ketchup lovers have access to every drop.

The idea is said to have been developed through the efforts of the people at Kraft Heinz, who dedicate their time to learning from ketchup enthusiasts and making note of their distinct preferences. Some people shake it like they are owed money, while others prefer shaking it as if it was maraca, while some prefer to store it upright and others put them upside down, or upside down on their side, said Kraft Heinz.

Passant El Ghannam — Kraft Heinz MEA Head of Marketing said: “At Heinz, we are consumer obsessed and we rely on insights like this one to fuel innovation and bring consumers more of what they want.

“So, building on the success of our upside-down bottle which we released in 2010, we saw an opportunity to solve a problem that many of our fans face. If scaled up, it could be game changing for ketchup lovers.  The Heinz Ketch-Up & Down bottle gives fans more of what they love – the great taste of Heinz!”

  Kraft Heinz, Passant El Ghannam, UAE