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HomeGeneral business news

iProov targets enterprise market with workforce MFA amid growing cybersecurity risks

Discover how iProov Workforce MFA is transforming enterprise authentication with biometric security, eliminating passwords, and reducing cyberattack risks.

Pallavi MadhirajuMarch 24, 2025 7:16 am
TAGS account takeoverbiometric authenticationcybersecurityidentity theftiProoviProov Workforce MFAMicrosoft Entra IDMulti-Factor AuthenticationOktaPing IdentitySailPoint

iProov, a leading provider of biometric identity verification solutions, has launched iProov Workforce MFA, a device-independent biometric authentication solution designed to combat the growing threat of account takeovers and workforce identity fraud. By integrating biometric face authentication with multi-factor authentication (MFA), iProov aims to provide organizations with a scalable and passwordless security solution that reduces cyberattack risks, lowers IT support costs, and ensures seamless workforce authentication across devices.

The FIDO Alliance-certified authentication technology enables enterprises to secure access to critical systems without requiring additional hardware tokens or traditional possession-based authentication factors. With workforce security challenges growing due to cloud adoption, remote workforces, and AI-driven cyber threats, iProov Workforce MFA seeks to fill a critical security gap by offering device-independent authentication that works on personal and shared devices.

Why Is Workforce Identity Theft a Growing Concern?

Workforce identity theft and account takeover fraud have become significant threats for businesses, driven by the rapid digital transformation of enterprise environments. As organizations expand their cloud-based applications, employees and contractors now access sensitive systems from various devices and locations, increasing exposure to phishing attacks, credential stuffing, and AI-generated deepfake fraud.

Traditional MFA solutions often rely on passwords, one-time passcodes (OTPs), or hardware tokens, all of which introduce vulnerabilities. Employees frequently reuse passwords, making them easy targets for credential breaches, while phishing tactics can deceive users into unknowingly providing access. Additionally, hardware-based authentication tools can be misplaced, stolen, or intercepted, leading to potential security risks.

Studies indicate that password-related security issues remain one of the most costly challenges for IT teams. Gartner estimates that 40% of all help desk calls are related to password resets, with Forrester research suggesting that each reset costs an organization an average of $70. The cumulative expense for large enterprises can reach millions annually, driving the demand for passwordless authentication methods like biometric MFA.

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How Does iProov Workforce MFA Strengthen Enterprise Security?

iProov Workforce MFA directly addresses these challenges by providing biometric authentication with advanced liveness detection, ensuring that only legitimate users can access enterprise systems. Unlike traditional MFA methods that depend on shareable credentials, iProov’s solution verifies identity through biometric face authentication, eliminating the risks associated with password-based security.

As organizations increasingly shift toward zero-trust security models, device-independent biometric MFA solutions offer an additional layer of defense. iProov Workforce MFA enables businesses to authenticate users without reliance on physical devices, reducing the risk of phishing scams, credential theft, and unauthorized account access.

By supporting the OpenID Connect (OIDC) protocol, iProov Workforce MFA seamlessly integrates with Microsoft Entra ID, Okta, OneLogin, Ping Identity, SailPoint, and Saviynt, enabling organizations to deploy the solution without major IT infrastructure changes. This integration allows companies to maintain existing authentication workflows while upgrading security to passwordless, biometric authentication.

What Are the Key Benefits of Biometric MFA for Workforce Authentication?

The shift toward passwordless authentication is gaining momentum across industries as companies seek to reduce security risks while enhancing user experience. iProov Workforce MFA offers several key advantages for enterprise security:

One of the most significant benefits is phishing resistance. Since biometric authentication does not rely on passwords or OTPs, it eliminates the risk of stolen credentials being used in phishing attacks. Even if a cybercriminal obtains a user’s password, they cannot bypass biometric authentication, making it a crucial defense against account takeover fraud.

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Another major advantage is cost reduction. By eliminating the need for hardware tokens and minimizing password reset requests, organizations can significantly lower their IT support costs. Additionally, as a cloud-based authentication solution, iProov Workforce MFA enables enterprises to scale security across distributed workforces without requiring costly on-premises infrastructure.

The technology also enhances security resilience by incorporating real-time threat detection. iProov’s Security Operations Center (iSOC) continuously monitors authentication attempts, providing intelligence-led threat updates and Managed Detection and Response (MDR) to counter evolving cyber threats. This proactive approach ensures that organizations remain protected against emerging attack vectors, including AI-driven fraud attempts.

How Is the Enterprise Authentication Market Evolving?

The enterprise security landscape is undergoing a significant transformation as businesses move away from traditional password-based authentication toward biometric and behavioral authentication models. With cybersecurity regulations tightening worldwide, organizations are increasingly adopting zero-trust frameworks that require continuous identity verification.

The market for biometric workforce authentication is expected to expand rapidly as businesses seek solutions that enhance security while reducing friction for employees. Companies like Okta, Ping Identity, and SailPoint have already positioned themselves in the identity and access management (IAM) sector, indicating strong industry demand for passwordless authentication technologies.

While iProov remains privately held, its expansion into the enterprise MFA market places it in direct competition with publicly traded cybersecurity firms that are adapting their authentication models to counter evolving security threats. As investors increasingly focus on companies that provide passwordless authentication, iProov’s Workforce MFA could attract interest from enterprises looking to bolster their cybersecurity resilience.

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What Does iProov Workforce MFA Mean for the Future of Workforce Security?

As enterprise authentication trends continue to evolve, biometric MFA solutions like iProov Workforce MFA are expected to play a pivotal role in shaping the future of workforce security. By eliminating reliance on password-based authentication, businesses can significantly reduce their risk exposure to account takeover fraud, phishing scams, and credential breaches.

Organizations that prioritize biometric security will be better positioned to handle emerging cybersecurity threats while ensuring seamless authentication experiences for employees. With cyberattack costs rising globally, solutions like iProov Workforce MFA provide a cost-effective, scalable, and highly secure alternative to traditional MFA methods.

As the cybersecurity market continues to shift toward zero-trust authentication, businesses that invest in passwordless security solutions will gain a competitive edge in safeguarding workforce identities against increasingly sophisticated cyber threats.

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CATEGORIES General business news
TAGS account takeoverbiometric authenticationcybersecurityidentity theftiProoviProov Workforce MFAMicrosoft Entra IDMulti-Factor AuthenticationOktaPing IdentitySailPoint
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AUTHORPallavi MadhirajuPallavi Madhiraju

Pallavi has been a news reporter since 2004 writing for several websites, covering various subjects.
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