Integrity Marketing Group acquires life insurance firm Theodore Group

Integrity Marketing Group, an American life and health insurance products distributor, has acquired Theodore Group for an undisclosed price.

Based in Kissimmee, Florida, Theodore Group is engaged in the distribution of life insurance products.

As part of the deal, the company’s CEO Nick Theodore and COO Cindi Theodore will become managing partners in Integrity Marketing Group.

For the year 2021, Theodore Group anticipates placing an annual paid premium of over $15 million for meeting the life insurance requirements of Americans.

Integrity Marketing Group CEO Nick Theodore and COO Cindi Theodore

Integrity Marketing Group CEO Nick Theodore and COO Cindi Theodore. Photo courtesy of Integrity Marketing Group.

Bryan W. Adams – Co-Founder and CEO of Integrity Marketing Group said: “The Integrity platform is tailor-made for agencies like Theodore Group. It’s a place where they can collaborate with other industry icons, share best practices and grow their business even faster.

“When you are working hard to change the industry for the better, you can never have enough great team members like Nick and Cindi, and I’m honored to welcome them to the Integrity family.”

Integrity Marketing Group said that it will strengthen the growth of Theodore Group with its complete suite of resources, which include CRM, online quoting and data tools, and market research capabilities.

Theodore Group is expected to leverage the administrative infrastructure of Integrity Marketing Group to centralize accounting, IT, human resources, product development, and also legal support.

Cindi Theodore – COO of Theodore Group said: “Integrity has all the resources and relationships Theodore Group needs to reach new heights.

“They operate their business using the same values we do, which makes this partnership feel like a seamless fit. From the cutting-edge software to the marketing resources and back-office support, we can completely lean on Integrity to unleash the levels of success we know we’re capable of achieving.”

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