Inszone Insurance Services bolsters regional reach by acquiring Potter Insurance

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Inszone Insurance Services has announced a significant expansion in the Pacific Northwest with its acquisition of Potter Insurance, a well-established agency serving the Seattle and Issaquah areas since 1954. This strategic merger enhances Inszone’s capability to deliver personalized and comprehensive insurance solutions to clients across the region.

Potter Insurance, originally known as Roy Potter Insurance, has garnered a stellar reputation over nearly seven decades. The agency has built its success on a client-focused approach, providing expert insurance guidance and competitive rates. Remaining family-operated throughout its history, Potter Insurance has consistently represented top-rated local and national insurance companies, ensuring clients receive tailored insurance plans designed to protect their most valuable assets.

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Chris Walters, CEO of Inszone Insurance Services, expressed enthusiasm about the acquisition: “We are incredibly excited to welcome Potter Insurance into the Inszone family. The dedication and commitment that Scott and his team have shown to their clients over the years is a perfect representation of how we operate at Inszone. With the addition of Inszone’s resources and expertise, we are confident that we will continue to provide outstanding service and a broad range of insurance options to the community.”

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The merger with Potter Insurance allows Inszone’s new clients to benefit from the company’s extensive network of insurance carriers, enhanced back-office support, and a specialized team dedicated to exceptional service. Clients will continue to receive personalized insurance solutions tailored to their unique needs and budgets.

Looking ahead, Inszone Insurance Services plans to announce additional key acquisitions in the coming months, furthering its mission to deliver outstanding insurance solutions to communities nationwide.

Clear Lake Consulting, Inc. served as the exclusive representative and strategic advisor to Potter Insurance for this transaction.

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Founded in 2002 and headquartered in Sacramento, California, Inszone Insurance Services is a full-service insurance brokerage firm. The company offers a comprehensive range of property and casualty insurance and employee benefits solutions. With 66 locations across 16 states, Inszone is poised for continued growth both organically and through strategic acquisitions.


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