Infosys, Australian Open extend digital innovation partnership

Indian IT services provider Infosys has secured an extension of its digital innovation partnership with the Australian Open through 2026.

Under the extended collaboration, Infosys and Tennis Australia will continue to utilize artificial intelligence (AI), big data and analytics, virtual reality and cloud technologies to amplify the experience of the Australian Open for fans, players, partners, coaches, and the media.

According to Infosys, the multi-year commitment consolidates on the last three years of high impact between the company and the Australian Open, and follows the results achieved in a Covid-effected 2021 event.

Craig Tiley — CEO of Tennis Australia and Australian Open Tournament Director said: “We are excited to extend our partnership with Infosys until 2026 as part of our ongoing journey of innovation. We look forward to working together to continue to change the way fans, players, coaches and audiences around the world engage with the Australian Open and our sport.”

Infosys, Australian Open extend digital innovation partnership

Infosys, Australian Open extend digital innovation partnership. Photo courtesy of Lea Smith from Pixabay.

The collaboration between Infosys and Tennis Australia will aim to concentrate on the four key areas of improved broadcast statistics, new innovations, driving the digital experience vision, and digital for inclusivity and increased access to the underprivileged and grassroots community.

Starting from the Australian Open 2022, Infosys will bring all-new stats fans, which will give insights and perspectives to analyze the matches differently. These will feature data points like pressure point metrics, how players make use of early breaks in sets, and historical records broken by players during the course of the international tennis tournament.

Infosys said that the 360 digital experience vision for the Australian Open in the next decade will begin with an end-to-end design assessment of the digital touchpoints of fans with the tournament. The Indian IT giant added that growth areas will be identified and innovation will put fans right in the center of the digital experience.

Andrew Groth — Infosys Executive Vice President and Region Head of Australia and New Zealand said: “We are delighted to be partnering with Tennis Australia for a further five years, and to continue reimagining the Australian Open’s world-class digital offerings. For us, this collaboration is about digital innovation providing greater access to the wonderful sport of tennis and helping to build it into a truly global and inclusive game.”

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