Infibeam Avenues invests Rs 25cr in Pirimid Fintech for capital market and digital lending ventures

Infibeam Avenues Ltd, a prominent fintech company listed on BSE and NSE, has announced a strategic move into the capital markets and digital lending software market by acquiring a significant 49% equity stake in Pirimid Fintech. This Rs. 25 crore investment solidifies a strategic partnership, aiming to meet the growing demand in the global capital markets for secure, AI-backed software that enhances trading, research, and investment processes.

Artificial Intelligence (AI) is revolutionizing the capital market sector, with stockbrokers, mutual funds, corporate treasuries, and investment banks leveraging AI-backed trading software. This software not only boosts performance, accuracy, and returns but also enhances compliance and fraud detection. Pirimid Fintech, with its foothold in the capital markets technology space, is also advancing in the digital lending sector, developing modern loan origination systems and advanced business rule engines (BRE).

The partnership leverages Infibeam Avenues’ expertise and technological foundation to further develop innovative digital lending solutions. These solutions aim to streamline lending processes, offering faster credit disbursement, enhanced customer experiences, and improved risk management through advanced data analytics and AI algorithms.

Pirimid Fintech serves a diverse global and domestic client base in the capital markets, specializing in customized products and tools. Notable clients include BidFX (a subsidiary of the Singapore Exchange), Bank of Baroda, and Lendingkart. The integration of Infibeam Avenues’ digital payments and AI frameworks with Pirimid Fintech’s software aims to enhance operational safety in online capital market trading and digital lending systems.

Nirav Prajapati, CEO of Pirimid Fintech, expressed his excitement about the partnership, acknowledging Infibeam’s leadership in developing AI solutions for financial transactions. This strategic investment by Infibeam promises to propel both companies to new heights in the capital market technology space and create synergies with existing payment and platform solutions.

Infibeam Avenues Ltd, having processed transactions worth US$54 billion in FY23, anticipates an increase in payment processing business through this strategic investment. The company plans to integrate its flagship payment gateway, CCAvenue, with Pirimid Fintech’s tech products, potentially boosting transaction volumes and revenue.

This strategic partnership aligns with market trends indicating significant growth in online trading platforms, with a projected CAGR of 7.8% from 2022 to 2031. Infibeam Avenues and Pirimid Fintech are poised to make a substantial impact in the evolving landscape of capital market technology and digital lending, driving innovation and growth in the fintech sector.