In a major development for the Indian spirits industry, Indri Single Malt Indian Whisky, produced by Piccadily Agro Industries Limited, has debuted in 79 premium Tesco stores across England. Facilitated by distributor Mangrove Global, this move positions Indri as a major player in the global whisky market. Indri’s Trini, a non-chill filtered single malt, is priced at £45, offering UK consumers a premium taste of India’s rich distilling tradition.

The availability of Indri at Tesco, one of the UK’s largest supermarket chains, marks a significant milestone for Indian whisky. According to Helen Barugh, Channel Director for Grocery at Tesco, the supermarket is aiming to offer a more diverse range of products in response to the growing demand for premium varieties. Barugh explained that Tesco’s whisky selection reflects its commitment to better-quality spirits and the inclusion of global whiskies, highlighting that Indri fits perfectly into this new direction.

Indian whisky gains global traction

Indri’s success in the UK is not surprising given the global rise in demand for Indian whisky. Stef Holt, Curator of Mangrove’s world whisky portfolio, noted that Indian whisky is far from niche. Holt emphasized that the growing popularity of Indian spirits is part of a broader trend, and the availability of Indri at Tesco is proof that consumers are eager to explore high-quality international whisky brands. Mangrove Global has played a key role in bringing the whisky to a wider audience, adding that Indri’s appeal lies in its unique Indian distilling techniques and rich heritage.

Crafted at the Piccadily Distillery in the village of Indri, Haryana, this whisky is made using locally grown six-row barley from Rajasthan. The sub-tropical climate in the region speeds up the maturation process, giving Indri a depth of flavour that is distinct from its European counterparts. The whisky is aged in three types of casks—ex-Bourbon, ex-French wine, and PX sherry—offering a complex, fruity, sweet, and nutty flavour profile.

Expert opinion: The rise of Indian whisky in global markets

Indri’s entry into the UK market represents a turning point for Indian whisky brands seeking international recognition. The market for premium whiskies is becoming increasingly competitive, and Indian brands like Indri are carving out a niche by offering high-quality, distinct flavours that appeal to global consumers. The use of indigenous grains and climate-accelerated maturation processes offer a competitive edge, as more consumers seek authentic, world-class whisky experiences.

Moreover, Indri’s success could pave the way for other Indian whisky brands to gain traction in Western markets, shifting the perception of Indian spirits. As Indian whisky continues to earn accolades, including the title of “Best Whisky in the World” at international awards, its reputation is set to soar even higher.

Indri’s debut at Tesco is more than just a product launch—it’s a significant step forward in the global recognition of Indian whisky. As consumers become more discerning in their taste for premium spirits, Indri is well-positioned to lead India’s charge in the global whisky market.

  Haryana, Indian Whisky, Indri, Indri Single Malt, Mangrove Global, Piccadily Agro Industries Limited, Tesco, Trini