ICICI Bank has launched a co-branded credit card called ‘Chennai Super Kings ICICI Bank Credit Card’ in partnership with IPL team Chennai Super Kings (CSK).
According to the Indian private bank, the credit card has been designed especially with a variety of exclusive privileges for CSK fans.
The Chennai Super Kings ICICI Bank Credit Card adds to the set of co-branded credit cards offered by ICICI Bank to enable sports fans to connect with their favourite teams apart from availing benefits of a credit card.
KS Viswanathan — CEO of Chennai Super Kings Cricket Limited said: “We are delighted to partner with ICICI Bank for the launch of a co-branded credit card. We are confident that this partnership will benefit our fans across the country and spread Yellove far and wide.”
ICICI Bank had launched a co-branded credit card four years ago with Manchester United football club in England.
Sudipta Roy — ICICI Bank Head of Unsecured Assets said: “ICICI Bank has a rich legacy of pioneering innovative, powerful and distinctive value propositions for its customers. We are delighted to collaborate with CSK to introduce a co-branded credit card, which offers the CSK fans a bouquet of exclusive privileges from the iconic team and distinct banking benefits from ICICI Bank.
“The card is a result of collaboration between two institutions and we expect that the CSK fans will like it.”
Some of the benefits of the Chennai Super Kings ICICI Bank Credit Card include Joining and renewal gift of 2000 reward points which can be redeemed against the merchandise of CSK, complimentary tickets to the team’s matches during the IPL, exclusive meet and greet session with certain CSK players, and opportunity to attend a practice session of CSK among others.
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