Hero MotoCorp redefines mobility with innovative two-wheelers at Bharat Mobility 2025

Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, showcased an ambitious lineup of products and technologies at the Bharat Mobility Global Expo 2025 in New Delhi. The event, held from January 18-22, 2025, underscored the company’s dedication to sustainable innovation, premium customer experiences, and leadership in the two-wheeler industry.

The showcase included cutting-edge advancements in motorcycles and scooters, groundbreaking electric and flex-fuel technology, and the introduction of Hero Premia, a premium dealership model.

What New Products Did Hero MotoCorp Launch at Bharat Mobility 2025?

Hero MotoCorp introduced an array of vehicles aimed at strengthening its market share in premium motorcycles and scooters. Key launches included the Xtreme 250R, marking the company’s debut in the 250cc motorcycle category, and the Xpulse 210, an adventure-focused motorcycle.

Xtreme 250R: Priced at ₹1,79,900 (ex-showroom Delhi), this motorcycle features a 250cc liquid-cooled, four-valve DOHC engine delivering 30 PS of power. Positioned as the fastest in its class, the Xtreme 250R offers advanced rider safety features such as dual-channel ABS and Hero Connect 2.0, a connectivity platform with over 35 smart features.

Xpulse 210: Aimed at adventure seekers, the Xpulse 210 includes a robust suspension system with 220mm of ground clearance and switchable riding modes. It caters to off-road enthusiasts while ensuring comfort for daily commutes.

The scooter segment was also enhanced with the launch of the Xoom 160 and Xoom 125, priced at ₹1,48,500 and ₹86,900 respectively. Both models are equipped with advanced technology, including Bluetooth-enabled digital displays and navigation, making them ideal for urban riders.

How Does Hero MotoCorp Lead in Sustainability with Green Technology?

In alignment with India‘s green mobility initiatives, Hero MotoCorp unveiled the HF Deluxe Flex-Fuel Motorcycle, designed to operate on ethanol blends ranging from E20 to E85. Developed at the Centre for Innovation and Technology (CIT) in Jaipur, this innovation exemplifies Hero’s commitment to renewable energy and reducing carbon emissions.

Complementing this effort, the VIDA V2 electric scooter was showcased as a futuristic mobility solution. Priced at ₹96,000, the VIDA V2 features a removable battery with a range of up to 165 km on a single charge. It includes a 6kW motor offering 25Nm of torque, delivering both power and efficiency for city commutes.

What Role Does Hero Premia Play in Enhancing Customer Experience?

Hero MotoCorp also introduced its premium dealership network, Hero Premia, designed to elevate the retail experience for two-wheeler buyers. These state-of-the-art showrooms feature dedicated sections for Hero’s flagship products, including VIDA electric scooters and Harley-Davidson motorcycles.

Hero Premia currently operates 60 dealerships across India, with plans to expand to 100 by the end of 2025. The dealerships are tailored to cater to the growing demand for premium and electric two-wheelers, providing customers with an immersive buying experience.

How Will These Launches Impact Hero MotoCorp’s Market Position?

These product launches reflect Hero MotoCorp’s strategy to diversify its offerings and capture emerging market trends. Niranjan Gupta, CEO of Hero MotoCorp, highlighted the company’s vision, stating, “At Bharat Mobility 2025, we showcased a dynamic lineup that embodies our commitment to redefining mobility. From premium motorcycles to sustainable solutions, Hero MotoCorp is building a cleaner and greener future for all.”

The introduction of advanced products like the Xtreme 250R and the HF Deluxe Flex-Fuel Motorcycle positions Hero to attract a broader audience, from adventure enthusiasts to environmentally conscious consumers. Furthermore, the expansion of its scooter portfolio strengthens its hold in the growing urban mobility market.

When Will Hero MotoCorp’s New Products Be Available?

Bookings for the newly launched products will begin in February 2025, with deliveries scheduled to commence in March. The Xtreme 250R, Xpulse 210, and Xoom 160 will be available exclusively at Hero Premia dealerships, while the Xoom 125 will also be available at authorized Hero dealerships nationwide.

Broader Implications for the Two-Wheeler Industry

Hero MotoCorp’s innovations are set to influence industry trends significantly. With sustainability at the core of its offerings, the company aligns itself with India’s transition toward green mobility. By entering the 250cc premium motorcycle market and expanding its scooter lineup, Hero MotoCorp is poised to strengthen its leadership in both domestic and international markets.