Hero MotoCorp, an India-based motorcycles and scooters manufacturer, has launched a virtual showroom feature to give its customers an immersive digital buying experience.

The company said that the virtual showroom will allow customers to discover, engage, and buy its motorcycles and scooters through a smooth digital experience.

The Hero virtual showroom will give a 360-degree view of the space as well as the product to let customers to browse easily and look into the design, features, and technical details of each model comfortably from their homes.

It can be accessed through Hero MotoCorp’s company website.

Customers can select the ‘Request a call back’ to know about the vehicle of their choice and also have an option to directly buy from the website.

Naveen Chauhan – Head – Sales and Aftersales, Hero MotoCorp, said, “At Hero MotoCorp we are constantly striving to enhance our customer buying experience. Considering the need for social distancing and catering to the digitally savvy customers, it is imperative for our services to be present at the customers’ fingertips while providing a holistic experience right from the beginning of their purchase journey.

“This feature is in line with our commitment to build value-led initiatives. Soon after launching our messaging app based chatbot services, we are now bringing a Hero showroom straight to the customer’s room.”

Recently, Hero MotoCorp forged a partnership with Gogoro, a Taiwanese battery swapping platform provider, for accelerating the transition to sustainable electric mobility in India.

  Hero MotoCorp, India, Naveen Chauhan