GameTime Digital formed from merger of Sword Media and Apps4 Web Media

In a significant development in the iGaming industry, Sword Media and Apps4 Web Media have merged to create GameTime Digital, a new entity poised to capitalize on the booming U.S. market. This merger combines Sword Media’s strengths in paid acquisition iGaming affiliate strategies with Apps4 Web Media’s expertise in generating organic traffic, creating a formidable player in the industry.

Stephen McBrinn, the founder and CEO of Sword Media, will lead GameTime Digital as CEO, while Alex Windsor, founder and CEO of Apps4 Web Media, will take on the role of Chief Marketing Officer (CMO). The newly formed company will focus on enhancing its U.S. market presence, driven by a combined workforce of 30 employees and a projected revenue of €10 million for 2024.

The merger is set to deliver significant synergies by combining the complementary skills of both companies. Stephen McBrinn expressed his enthusiasm about the merger: “On a personal level, it has always been a pleasure working with Alex and the team at Apps4 Web. Equally as important, the merger allows us to be a fully U.S. focused iGaming partner and will bring our revenues to €10m for 2024, delivering 20,000 new First Time Deposits (FTDs) to our various partners across our PPC, Media Buying, SEO, & Network departments.”

Alex Windsor also highlighted the strategic benefits of the merger, particularly the potential to expand within the U.S. market: “Ever since we gained our first license in New Jersey in 2017, we have strived to deliver the highest quality to our partners, and we look forward to continuing to do so through both organic and paid channels, and through our network partners. The U.S. market is such an exciting one to be involved in. The appetite for igaming and legalized sports betting present such an incredible opportunity for the iGaming market.”

The merger was advised by a team from Byrne Wallace Dublin, led by Ross Little, Corporate M&A Partner, and Ana Soptica, Associate, ensuring a smooth integration and alignment of business operations.

The creation of GameTime Digital is a strategic move that reflects the growing trend of consolidation in the iGaming sector, aimed at harnessing the synergies of combined expertise to better address the expanding U.S. market. This merger is likely to set a precedent for future consolidations within the industry, as companies aim to improve their competitive edge and market reach.