Ferrero Group to launch Tic Tac Coca-Cola special edition

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The Ferrero Group is set to launch a new flavor for Tic Tac hard mints in the form of the Tic Tac Coca-Cola across the world following a collaboration with Coca-Cola.

Coca-Cola will enter into the sweet package food market with the collaboration.

The Tic Tac Coca-Cola special edition will be available in more than 70 countries in the coming few months.

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According to Ferrero, consumers can feel the new taste experience with the combination of refreshment of Coca-Cola and iconicity of Tic Tac as the brands are appreciated all over the world for their refreshment.

The launch of Tic Tac Coca-Cola limited edition is supported by a 360° global integrated communication plan including dedicated TV campaign and online and social media communication activities.

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Tic Tac Coca-Cola will be launched in three different promotional packs which vary in size and weight. The new Tic Tac flavor has a distinctive and impactful graphic that is said to enhance the strength of the tie-up between the two brands.

Tic Tac Coca-Cola

Tic Tac Coca-Cola. Photo courtesy of Ferrero International SA.

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