Fatburger launches Impossible Burger in Singapore fast casual restaurants
Fatburger, a US fast casual restaurant chain has introduced a new menu item, the Impossible Burger at all its Singapore locations.
The Impossible Burger from Impossible Foods is a plant-based burger that is available currently at Fatburgers across the US along with sister brands Hurricane Grill & Wings and Buffalo’s Cafe.
Fatburger started in 1952 in Hollywood and came to be known as “The Last Great Hamburger Stand”. The fast restaurant chain is known for its mouthwatering, juicy burgers made famous in Los Angeles by founder Lovie Yancey.
Fatburger says that each burger is made-to-order and comes with traditional toppings and also add-ons such as bacon, onion rings, egg, and cheese. Additionally, Fatburger offers crisp fries and hand-scooped milkshakes.
Andy Wiederhorn – CEO of FAT Brands, the parent company of Fatburger, said: “We have a great relationship with Impossible Foods and have been working closely with them to become one of the first carriers of the Impossible Burger in Asia. This announcement is not only a huge win for our customers but also for our franchisees as the item performs incredibly well. We intend for this to be the first of many roll-outs across our international locations.”
Impossible Foods makes the plant-based burgers and other products at its 68,000sft production facility located in Oakland, California.
The company claims that the Impossible Burger is the first and only burger that handles, cooks and tastes like ground beef from cows, but is prepared completely from plants.
The key ingredient in Impossible Burger is leghemoglobin or heme which gives the plant-based burger a bleeding attribute while giving the flavor of a raw and cooked item.