Ebro Foods to expand fresh pasta portfolio with €130m acquisition of Bertagni 1882

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In a strategic move to bolster its position within the competitive fresh pasta market, Spanish food company has announced the acquisition of a majority stake in , a historic Italian pasta manufacturer. This €130 million acquisition marks a pivotal moment in Ebro Foods’ expansion strategy, positioning the company to become one of the largest producers of fresh pasta globally. The transaction, which will see Ebro Foods acquire 70% of Bertagni, is expected to accelerate the company’s growth in the fast-evolving fresh food segment.

What Does the Acquisition of Bertagni 1882 Mean for Ebro Foods?

Ebro Foods, known for its diverse portfolio of brands including Panzani and , is a key player in the international pasta industry. By acquiring Bertagni 1882, a brand recognized as the oldest filled pasta manufacturer in , the Spanish food giant aims to reinforce its leadership in the fresh pasta segment. The acquisition is a significant part of Ebro Foods’ growth strategy, aligning with the increasing consumer demand for fresh, high-quality food products.

The €130 million deal provides Ebro Foods with a strategic opportunity to enhance its market share, particularly in Europe, where fresh pasta is gaining popularity. According to Ebro Foods, this move will help solidify its standing as the second-largest fresh pasta producer worldwide, a position that could fuel long-term growth as consumer preferences shift towards fresher, more authentic food options.

Bertagni 1882: A Legacy of Quality in Italian Pasta

Bertagni 1882, established as Italy’s oldest filled pasta brand, has a rich history dating back over a century. The company is renowned for its commitment to quality and traditional pasta-making techniques, producing a range of premium fresh pasta products. Its production facilities in Vicenza and Avio allow Bertagni to deliver high-quality filled pasta varieties, a product category that continues to resonate with consumers seeking authentic Italian cuisine.

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In 2017, Bertagni 1882 recorded impressive sales of over €70 million, with more than 90% of its business generated from within Italy. Despite its domestic success, the acquisition by Ebro Foods will enable Bertagni to expand its reach beyond its traditional market, tapping into new opportunities in global fresh pasta production.

Ebro Foods’ Growth Strategy: Expanding Within the Fresh Food Sector

For Ebro Foods, the acquisition of Bertagni 1882 is part of a broader strategy to increase its footprint in the fresh food sector. While the company has long been a dominant force in the dry pasta market, the fresh pasta segment offers significant growth potential. Ebro Foods aims to build on its existing brands, Panzani and Pastificio Lucio Garofalo, to further solidify its position in the growing global demand for fresh pasta.

The strategic nature of this acquisition cannot be overstated. As consumer tastes evolve, the demand for fresh pasta continues to rise, with fresh pasta being seen as a more premium and authentic choice compared to traditional dried alternatives. This shift in consumer preference presents a valuable opportunity for Ebro Foods to position itself as a market leader, catering to a growing segment that is increasingly focused on quality and authenticity.

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What Role Will Panzani and Pastificio Lucio Garofalo Play?

Ebro Foods’ subsidiaries, Panzani and Pastificio Lucio Garofalo, will play an essential role in overseeing the integration of Bertagni 1882 into the company’s broader operations. Panzani, a leading French pasta brand fully owned by Ebro Foods, brings significant experience in the pasta market, particularly in France, where it is a household name.

On the other hand, Pastificio Lucio Garofalo, an Italian pasta manufacturer with a range of popular pasta brands such as Garofalo, Russo de Cicciano, and Santa Lucia, has established itself as a key player in Italy’s pasta industry. Ebro Foods holds a 52% stake in Pastificio Lucio Garofalo, with the remaining 48% owned by the founding family. The combined expertise and market reach of these subsidiaries will facilitate Bertagni’s seamless integration into Ebro Foods’ operations, enabling the brand to quickly expand into new markets.

What Does the Future Hold for Bertagni 1882 After the Acquisition?

Following the acquisition, Bertagni 1882’s management will retain a 30% stake in the company, ensuring continuity and alignment with its long-standing business philosophy. This arrangement will allow the Bertagni team to remain involved in the company’s operations, leveraging Ebro Foods’ resources and global distribution network to accelerate growth.

As part of Ebro Foods, Bertagni 1882 will benefit from the company’s extensive reach and capabilities, particularly in terms of logistics, marketing, and sales channels. This will help the brand expand beyond its traditional Italian market and enter new regions, positioning itself as a major player in the global fresh pasta category.

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The Impact of the Acquisition on the Global Pasta Industry

Industry experts have reacted positively to Ebro Foods’ acquisition of Bertagni 1882, highlighting its potential to reshape the global pasta industry. The acquisition will not only enhance Ebro Foods’ market position but also contribute to the continued growth of the fresh pasta segment. With increasing consumer interest in fresh, authentic food products, the timing of this deal could not be better for Ebro Foods as it seeks to tap into a rapidly expanding market.

In conclusion, Ebro Foods’ €130 million acquisition of Bertagni 1882 represents a pivotal moment in the company’s efforts to expand its presence in the fresh pasta market. The deal positions Ebro Foods to become a leading force in the global fresh pasta industry, capitalizing on evolving consumer preferences for high-quality, authentic pasta products. With Bertagni 1882’s strong brand legacy and Ebro Foods’ extensive resources, this acquisition is set to drive growth and success for both companies in the coming years.


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