Easy Ice expands into pacific northwest with Portland acquisition

Easy Ice, a leading provider of ice machine rentals, has announced its first acquisition of the year, marking a significant expansion into the Pacific Northwest. The company has acquired the ice machine rental division of Rose’s Equipment & Supply, a well-established name in the food service industry based in Portland, Oregon.

Strategic Growth Marks First Deal of 2025

This acquisition not only strengthens Easy Ice’s presence in a high-demand market but also aligns with its broader strategy of scaling operations across the United States. The move allows the company to offer its fully managed ice machine rental solutions to more businesses, ensuring a seamless and cost-effective alternative to traditional ice machine ownership.

Easy Ice Moves Into a Key Market

With the acquisition of Rose’s Equipment & Supply’s ice machine rental division, Easy Ice gains an established customer base in Oregon and Washington, two states with thriving restaurant and hospitality sectors.

Founded in 1979, Rose’s Equipment & Supply has built a strong reputation for providing high-quality commercial kitchen equipment, design solutions, and restaurant supplies. The company’s ice machine rental division has served a diverse clientele, from independent cafés and bars to large-scale foodservice operations.

Darren Boruff, Chief Acquisitions Officer at Easy Ice, highlighted the significance of the deal in the company’s long-term expansion strategy.

“We are honored that Tom Rose has chosen Easy Ice to continue his legacy in ice machine rentals. This marks a major step forward for our company as we enter the Pacific Northwest,” Boruff stated. “We’re eager to introduce our subscription-based model to more businesses in this region and show them the benefits of our fully managed ice solutions.”

A Growing Demand for Managed Ice Solutions

Easy Ice has revolutionized the way businesses approach ice machine ownership. The company’s subscription-based model eliminates the financial and operational burden of purchasing, maintaining, and repairing ice machines. Instead, businesses receive a full-service package that includes installation, routine maintenance, emergency repairs, and even backup ice supply when needed.

As the foodservice and hospitality industries continue to prioritize cost efficiency and reliability, the demand for ice machine rentals has grown. Easy Ice’s expansion into Portland positions the company to serve a market that relies heavily on high-performance, hassle-free ice solutions.

“More restaurants and commercial kitchens are moving away from outright ownership of ice machines due to unpredictable repair costs and maintenance issues. Our model ensures they always have reliable ice without the headaches,” Boruff added.

With over 37,000 machines under management across 47 states, Easy Ice is one of the largest providers of commercial ice machine rentals in the U.S. This latest acquisition strengthens its ability to serve businesses in a region known for its diverse and competitive food service industry.

Seamless Transition for Rose’s Equipment & Supply Customers

Customers of Rose’s Equipment & Supply’s ice machine rental division will transition seamlessly to Easy Ice’s managed service model. The company has assured existing clients that service reliability will be a top priority, with enhanced support and nationwide coverage.

“We understand the importance of continuity for businesses that depend on ice for daily operations. Our goal is to maintain the high standard of service that Rose’s Equipment & Supply customers are accustomed to while introducing them to the advantages of our subscription-based program,” Boruff explained.

With dedicated support teams, 24/7 customer service, and a streamlined maintenance program, Easy Ice aims to provide an upgraded experience for businesses that have relied on Rose’s ice machine rentals.

The Future of Ice Machine Rentals in the Pacific Northwest

The acquisition marks just the beginning of Easy Ice’s expansion strategy in the Pacific Northwest. As the company integrates operations in Oregon and Washington, it plans to strengthen local service infrastructure, expand technician networks, and enhance customer outreach.

“We see significant potential for growth in this region. Portland, Seattle, and surrounding areas are home to a dynamic food and hospitality scene that requires reliable ice solutions year-round. We’re excited to bring our expertise to these markets,” Boruff said.

Easy Ice remains committed to reshaping how businesses manage their ice supply, offering a cost-effective, dependable alternative to traditional ice machine ownership.

About Easy Ice

Founded in 2009, Easy Ice is a national leader in ice machine rentals, providing businesses with a fully managed, hassle-free solution. The company offers a subscription-based model that includes equipment, routine maintenance, and emergency service, eliminating the risks and costs associated with ice machine ownership. With over 37,000 machines under management across 47 states, Easy Ice continues to redefine ice supply solutions for the food service industry.