Deloitte Touche Tohmatsu India LLP and Capillary Technologies announced a strategic alliance to bolster customer loyalty, retention, and engagement in India.

The collaboration will leverage Deloitte’s industry expertise and extensive global networks, alongside Capillary’s AI-powered SaaS platform.

The joint endeavour aims to foster digital transformation and data-driven strategies, enabling corporations to scale their operations through hyper-personalised programs and interest-based communities.

Anand Ramanathan — Deloitte India Partner said:  “We are delighted to announce our alliance with Capillary Technologies and are confident that it will deliver maximum results for our clients, especially in the retail, FMCG, industrial and agri-tech sectors.

“Through an agile approach, timely execution and delivery of best-in-class next-generation integrated technologies, we aim to revolutionise the customer experience and redesign organizational operations to drive customer engagement. In both India and the APAC region, consumer interest in customer loyalty programs is high.

“This partnership not only offers exciting prospects for tech transformation, but also paves the way for expanding our potential to other Asian and European markets. We look forward to working together to unlock new opportunities and drive transformation across various industries.”

Loyalty in the contemporary business environment is perceived as a long-term relationship with customers rather than a mere program. In response to evolving consumer needs, companies are revamping their strategies to establish trust in their brands.

Implementing modern, bespoke solutions is at the heart of this effort, enabling the creation of an omnichannel presence, multiple touchpoints, and seamless brand experiences. Such initiatives are anticipated to drive sustainable growth and revolutionise customer engagement strategies.

The alliance seeks to enable targeted digital initiatives by comprehensively engaging customers through experience-based loyalty and API-first architecture. This approach will leverage cloud and AI-powered programmes to drive transformation. Retail, FMCG, Industrial, and Agri-tech sectors have been identified as priority areas under this collaboration.

A primary focus of the strategic alliance is the transition from traditional paradigms to more innovative models. This shift aims to facilitate sustainable growth and transform customer loyalty strategies for brands, thereby reinforcing their position in the market.

Sameer Garde — Capillary Technologies CEO said: “We have been a partner-first organization and are delighted to join forces with Deloitte India to deliver highly advanced loyalty and customer engagement solutions to the market. Together, we aim to leverage our respective strengths and expertise to create a powerful combination of strategy and technology.

“Our goal is to help businesses unlock the potential of customer loyalty and provide creative value pools that will propel businesses to new heights.”

  Anand Ramanathan, Capillary Technologies, customer experience, Deloitte India, Deloitte Touche Tohmatsu India, digital transformation, India, Sameer Garde