Danske Bank partners with Backbase to transform digital banking experience
Backbase, a global leader in Engagement Banking, has recently forged a significant agreement with Danske Bank, a premier Nordic bank based in Copenhagen, Denmark. This collaboration marks a pivotal step in Danske Bank’s digital transformation journey, offering access to Backbase’s renowned Engagement Banking Platform.
A New Era of Digital Customer Experience
This partnership enables Danske Bank to progressively implement Backbase’s platform across its digital channels in the coming years. The primary aim is to provide customers with an improved digital experience, tailoring business operations around customer journeys for enhanced service delivery.
Frans Woelders on the Future of Banking
Frans Woelders, Chief Operating Officer at Danske Bank, emphasizes the bank’s customer-centric approach: “This engagement is a testament to our customer focus and our commitment to ensuring the best digital banking experience for the future. A new platform that works across the web, mobile apps, and our adviser tools is one of the ambitions in Danske Bank’s Forward ’28 strategy, and the agreement with Backbase is the next step towards achieving that ambition.”
Danske Bank Embraces Digital Innovation with Backbase’s Engagement Banking Platform
Platform Features and Benefits: Backbase’s Engagement Banking Platform is set to modernize and simplify Danske Bank’s IT landscape. Key features include:
– A mobile-first engagement model, establishing a customer-centric approach.
– A unified platform consolidating data, business logic, and workflows for efficient journey orchestration.
– Enhanced agility and flexibility, enabling swift adaptation to market dynamics.
Christian Bornfeld on Enhanced Customer Interactions
Christian Bornfeld, Head of Personal Customers and Financial Crime Risk and Prevention at Danske Bank, highlights the platform’s impact: “This platform will allow us to take our interaction with customers through our digital solutions to the next level and to introduce enhancements at greater speed than ever before. It will thus enable us to provide market-leading convenience and personalization for our customers with great insights, increased proactivity, and easy access to assistance and advice.”
Jouk Pleiter’s Vision for Banking Transformation
Jouk Pleiter, Founder and CEO of Backbase, shares his enthusiasm: “We are thrilled to announce the engagement with Danske Bank, a visionary collaboration set to redefine the future of banking. Together, we will execute a bank-wide, digital transformation program and elevate Danske Bank’s customer experience to new heights.”